Lion Zeal’s Agency Immersion Review – Course on Starting Your Own SEO Agency
Daryl from SEO blog, Lion Zeal is at it again with his training course to build your own SEO marketing agency business.
My fans know that I use SEO for my own business but how to acquire clients is bit different from Daryl’s approach, so let me break down the strengths and weaknesses of various approaches to making money online with SEO.
First let me give Daryl big fist pump for the content he produces, like his blog articles are simply helpful and he does awesome interviews with other SEO entrepreneurs out there, ranging from affiliate marketing, amazon product review guys, local lead generation & just straight SEO service like Daryl.
I personally think there is one business model that takes the cake when it comes to picking the easiest path to 6 figure income as a beginner. More on that later.
Agency Immersion Course Summary
This course is broken down into 10 Modules, let me give you the run down on what I think about each.
Module One, Foundation
Daryl shows you the who, where & the what. Birdseye view of what a successful SEO service can do for a company so you know what kind of numbers you should be charging, also what sort of clients will you go after? & then how to position yourself as the go-to expert so that you can stand-out from other cheap $150 SEO services out there that don’t do jack shit.
Some ideas: For example instead of marketing yourself as simply SEO Service “I rank websites get to the first page” which will cause you to effectively blend in with 99.9% of other marketers blowing up business owners phone everyday with the EXACT same messages.
You can separate yourself by picking a niche and catering your message specifically for them.
“I’m an expert in getting new implant & crown leads for cosmetic dentists”
Can you see how the above message is way more attractive if you’re a cosmetic dentist, versus the plain ‘ol “hey let me get you to the first page of Google”
Module Two: Agency Setup
Now we are getting into real actionable steps, where Daryl walks you through how to build your first agency site, what kind of verbiage to put on the site so that you come across as the expert that should command top dollars for your service.
His idea here is to first set up your business site so that you look more professional to prospects.
Module Three: Prospecting
He goes into where to find your prospects (people that could use SEO).
Fill your pipeline up!
Where Daryl goes to find “unlimited supply of leads to advertise to”
He shows you various sites you can go on that’s going to give you potential business owners that may wanna hear what you have to say.
For example, homeadvisor.com is a site where local business owners advertise their services locally. To get on this site, business owners are paying for each lead they get from the site to homeadvisor. Clear indication that business owners listed here are hungry for more business, they are willing to pay to acquire more business & they may not necesarry have good search engine rankings because if they did they may not need to be on homeadvisor.
Module Four: Outreach
Ok now that you got your list of prospects, how do you reach out to them and effectively make a pitch that actually captures their attention instead of lumping you as the 56th marketer that contacted them this week?
- How to create video audits that shows prospect you know what you’re talking about and make them want to work with you (This is a great method that I’ve already been using years for my own lead gen/SEO business)
- How to write copy in your email so you stand out
- Daryl’s 2 different cold calling approach
- How to follow up 5-10x until they’re ready to buy
In the end, this becomes a numbers game to find & close clients. To convince someone that you’ve never met in person to send you checks every month so that you can help rank their website higher in the search engine is not the most easiest or simplest sale especially because SEO unlike purchasing a tangible physical product, can take some time before your work can show.
You have to somehow establish so much trust & authority that your prospect really believes you are the freaking man! (or woman)!
Its a bit hard to do as a beginner especially when you don’t even have any of your own case studies yet or references.
I recommend the approach of building your own lead generation sites, rank it & get results first, and begin sending free leads to prospects so that you can gain their trust through actual tangible results (leads that closed to real jobs) before you dive further into a business relationship with them. In our system we use, we call this the golden handcuffs.
It’s so gangster man.. works so well.
Module Five: Closing the Deal
Daryl has a proven 5 step sales funnel to turn your prospects into 6-7 figure deals, utilized successfully by his students.
Daryl also goes into how you can close majority of your clients strictly over the phone.
This module goes into more of the sales training side of things like what to say on the phone vs. what not to say, how to steer the conversation and ask for the business repeatedly if needed without sounding like a car salesman, how to craft your own SEO proposal using Daryl’s template, & cool tips on what to say when clients ask for examples of your very own page 1 ranked sites.
Was this the greatest sales training that I’ve gone through? No but it was still helpful because it was so tailored for a SEO agency. Even though if you’re an experienced SEO guy most of this you were probably doing naturally but it was great to see how other SEOs approached sales & closing clients.
At the end of the day, regardless of how much skills you’ve got, if you struggle with closing deals, to persuade others to invest in you, to sell yourself properly… then you’ll unfortunately make significantly less money than you should.
This is where this course gets right imo over Daryl’s other SEO course, the Scientific Ranking, which didn’t go much into sales at all.
Sales is where the money is made, my friends.
Module 6: Delivering the service
Daryl shows you the blueprint of his SEO process. The repeatable step-by-step process of first auditing the site, fixing issues, identify keywords & start building back links to the site. Also how to begin outsourcing some of the work out.
Daryl admits though that this is more of an overview, more for people that already know SEO, if you’re a complete beginner then Daryl recommends getting his other training course, Scientific Rankings.
Being able to actually deliver resuls is very important.
If you don’t, then you will constantly lose clients.
& your level of certainty & confidence when talking to prospects is going to suffer.
Causing you to doubt yourself and your whole business.
Do whatever it takes to, get this shit right.
I see both extremes of the spectrum, those that focus too much on the skill side of SEO but they don’t like talking to prospects so they don’t make any money.
Those that strictly focus heavily on sales. Look I get it, being able to influence & persuade people into spending money on you is exciting, there’s nothing like it when you close your first client on the phone, I still remember that moment to this day.
But if you get clients on board and you’re not able to produce strong results for them, you won’t keep them for very long and you will eventually be in a perpetual state of churning through clients but not building anything sustainable & long term.
You need a good balance of SEO skills & Sales skills.
Module Seven: Managing Clients
Nothing worse than a client that begin asking for too much of your time and the pay quickly beomcing not worth the hassle, am I right Daryl?
See he knows what’s up, its about time freedom.
Safely scaling your business so you don’t get burned the F out having to manage all these clients.
- How to created automated reports
- How to automate monthly payments, no tech background needed
- How & what to up sell to your clients
- How to incorporate pay per lead deals into the SEO deal so you can make more money per client & not entirely depend on the SEO results
- How to communicate with clients properly so you’re not wasting time
- Ultimately how to make your clients love you so they never want to leave
A lot of it comes down to managing expectations as well. Don’t over sell yourself and then be stressed out on how you will deliver that result.
I know its bit tough when you’re really desperate for your first few businesses so you might tend to over promise things.
But I like to tell prospects straight up, “I like to make conservative estimates and then work hard to over deliver for you.”
Module Eight: Expert Positioning
This is more of the long-term play, but it will significantly increase your credibility. Daryl has 3 strategies to establish yourself as the authority.
- Do podcasts
- Create awesome content that people share, how to create blog posts so that it gets the most reach
I would add another powerful way to establish credibility is to publish your own book, it doesn’t have to be long either & you don’t even need to write it, just hire a ghost writer.
I’m in the process of publish a book right now.
Module Nine: List Building
All about creating automated email marketing (autoresponders), squeeze pages (optin page) to collect emails, how to utilize Facebook ads to fill your list up with potential prospects., his 8 part email series to sell SEO.
Helpful tips, could work great, my concern is if all the students use the same targeting & messages, that he is teaching, could it become saturated?
Module Ten: Outsourcing
Step by step process of hiring virtual assistants.
Where? I use onlinjobs.ph
My tip? make sure you master the skills yourself first before trying to outsource everything. Because if you don’t know SEO yourself then how will you manage your VAs properly so that you know they are doing the job correctly?
I’ve seen plenty of costly mistakes by others that outsourced their process too soon before they were proficient at it.
You can train all your VA’s using some sort of screen recording program. I love Apowersoft Screen Recorder.
Anyway, the idea is once you start making money, you want to use some of the money to buy more time for yourself.
The beauty of our internet business is that the work can be done virtually so you’re able to leverage much cheaper labor overseas to do many of the repetative manual tasks for you.
That way you can focus spending your time with the most highest earning potentential activities.
Final Thoughts on Agency Immersion, Should you start a SEO Agency?
This is a very solid course on how to start your own SEO course. You can tell it comes from real-world experience of Daryl Rosser building his own 6 figure SEO business since there is plenty of tips & tricks in here that will be very helpful for many people.
If you already own a SEO agency, don’t you want to take peak at how others are running their biz? What your competition is doing?
You can definitely make great money with providing SEO service, but there is a big reason why I transitioned my business out of strictly doing SEO to now doing almost 100% lead generation for local businesses instead.
SEO is helping the client’s site rank higher in Google.
My lead generation business is all about building my OWN sites and ranking my own sites higher in Google, then selling the leads.
The advantage of my approach is that if a client decides to stop paying me, I can quickly pick a new competitor in the area to send the leads to and start getting paid again.
The big disadvantage of doing SEO is that if the company your doing service for suddenly decides they don’t want you anymore, then you can suddenly lose that $2,000 per month client and have nothing to show for, all the work you put in gone.
This is why I still recommend local lead generation as my #1 pick for people looking to make their first 6 figure income because its long-term income you can count on. A sustainable & ethical business model that allows you to retire from your job with a peace of mind.
With lead gen, its also much easier to land new clients & you don’t really need to do all this phone sales stuff, list building or Facebook ads to constantly pitch your services.
Its simple, build your own lead gen sites, rank it, get leads, send free leads to people & get them begging to do business with you. Also, add some extra hot prospecting sauce to the mix and you got a recipe for the easiest 6 figure laptop biz.
This makes making money online a breeze.