Dropship Lifestyle by Anton Kraly is an online education course that teaches you how to start an e-commerce business using shopify store platform.
Dropship Lifestyle or (DSL) was launched by Anton in 2013, and in 2018 it was voted the best eCom course by Shopify.
And its well deserved, Anton has been fine-tuning his course since 2013, every year he’s added new things to his course & regularly updating it hence why there’s a version # that keeps updating every year.
I like the fact that Aton has over 12 years of experience with his own dropship business, which is a lot more than a lot of the dropship gurus out there some of them only having couple years of success.
A lot of the online reviews out there for this course is overwhelmingly positive but then some of which might be biased because you find out these reviewers are promoting the course itself.
I’ll be taking a more unbiased stance with this review as someone that’s made quite a bit of money with the drop shipping business, been following Anton’s material for a while but also I’ve got other successful online businesses as well.
I’ll hopefully answer the most commonly asked question: Is the Drop Shipping biz right for me? What are the pros & cons?
What are the common challenges of this business? What does it take to succeed?
Is Anton Kraly DSL course legit?
Drop ship versus other online businesses?
Dropship Lifestyle Course Overview
A through Z everything you need to know to become successful selling physical products online.
Everything from product selection, finding supplier, setting up a site, optimization, paid advertising.
- Module1: Niche Selection
- Module2: Market Research
- Module3: Web Design
- Module4: Supplier Selection & Approvals
- Module5: Optimization for Conversions
- Module6: Get Traffic (Paid traffic strategies)
- Module7: Automation
My Favorite takeaways from Anton’s course
- Pick a product that lead to repeat purchases
- Pick a high-ticket product to sell (at least $200 per sale, but somewhere around $1000 per sale)
- Not just using Facebook Ads, but also use Google Product Listing Ads, which might be better because its intent driven, people are actully looking for your product, instead of interrupting someone on Facebook with your ad that may have no interest
- no upsells inside the course
- Anton constantly updates his training or adds new training
- Anton has hired several coaches that you can do 1-on-1 coaching sessions with for extra guidance & mentorship
What does it take to succeed in the eCom business?
Its not a simple set it and leave it type of business like my local lead gen biz.
To be successful in eCom you have to become a good internet marketer as well as great at managing a store that sells physical products.
The Stuff that matters by Anton Kraly
- Step 1: Niche Selection (very crucial step)
- Doing proper market research
- Finding Your Competitors
- Finding the Best Suppliers
- Setting up a website that people actually wanna buy from
- Talking to the suppliers and working out a deal with them
- Optimizing your site for conversions
- Getting the right kind of traffic
- Once the sites live, taking care of people hitting your site, tracking them, see what they’re doing, are they buying? if not, why?
- Implement live chats, asking customers if they’re stuck, what they need help with
- Answer the phone when someone calls you
- Check the emails and respond quickly
- Dealing with customer complaints or product returns
It takes real hands-on work to keep this e-commerce business going, and because you’re paying for your traffic, there’s no room for slacking.
Its no secret that trying to sell physical products online is pretty competitive space, especially when most buyers are used to buying from more popular stores like Amazon or eBay. So you better make sure that everything else about the business is A++, not just the product itself.
Not to downplay this business model, but one of the biggest complaints I hear about it is dealing with customer service.
Dealing with product complaints or returns.
I have to admit this is the big reason why selling physical products, in general, will always require more work to produce the same amount of profit than selling digital products like an online course or providing some sort of SEO / Marketing service (which is what I do)
Pros & Cons of Drop Shipping eCom Shopify Business
- Since you don’t manufacture the product yourself, There’s great potential to scale the business once you get all the pieces just right (product selection, FB ad performance, website conversion, order fulfillment)
- Many students have proven that there’s so many different types of potential winning products to sell online
- You have a lot more control versus other businesses like selling on Amazon FBA, you can control your own profit margins, store/brand look & feel
- Not dealing with middleman, its just you and your supplier
- Collect your own customer data, building your own email marketing list. (Note: You can’t do this with the Amazon FBA business because Amazon owns the customer data), This again adds more potential to building your own long-term business.
- You can take payment from customers first, then order from the suppliers that’ll ship direct to customer, so you don’t have to put out your own capital for some bulk order
- No need to manage inventory in your garage, drop ship means you have your supplier do inventory management for you
- The Shopify store plaform makes it very easy for any newbie to design & develop an online store
- Utilizing Facebook Advertising & Google product listing ads means you don’t have to learn SEO (website ranking) skills, which can take some time to master
- No need to talk to real people / sales / closing deals with clients, etc. Its pretty much all virtual.
- Order fulfillment of physical products becomes time-consuming at scale, makes it difficult to work on or start other online businesses
- physical products can break, nuisance of dealing with complaints & returns
- Profit margin can be quite low at 10-20% usually, one of the smallest profit margins for online business that requires on-going effort, its not like affiliate marketing or local lead generation where you can just forget about it & still make money.
- Competition can be steep, too steep for certain product niches, Amazon has such low prices these days coupled with some companies that own their own manufacturer & distribution channels.
- Complete reliance on paid traffic, means constant monitoring of your ROI, ad spend vs. profits & conversions. On-going tweaking of ads. Just adds to more of that on-going work required to keep this business alive.
- Niche selection. Having so many products that you can sell is a blessing & a curse. A lot of people get stuck on deciding what products to sell. The truth is not all products sell well with eCom, these factors make this step pretty challenging for some people.
Final word on the Dropship Business
Many people can succeed with eCom, that’s for sure. Like every online business, it has its pros & cons. It just depends on what sort of things do you enjoy doing.
Some people are really good at sales or talking to people, then eCom might not be the best path, you might be more suited for an online business that is leveraged greatly by sales skills.
If you’re really bad at being organized & following a set routine, but rather be a big thinker and constantly do something new then this drop shipping business might not be for you because it can be quite monotonous at times.
I gotta admit, it might be a big reason why I decided to focus on a different business for myself.
I’m more of the adventurous / challenger type of personality that likes to always be doing something new.
Now I’m able to do that with my current business and I really enjoy what I do.
That might be the major key factor that I am now successful with my own online business.
Because it more closely aligns with my personality type.
After reading through what sort of things you’ll be required to do with eCom business, and you understand it requires real on-going work and its not some get rich quick scheme and you still feel like it’s something that you would really love doing.
Then I recommend getting a mentor for it because it can save you so much time & money trying to learn this shit yourself.
Dropship Lifestyle by Anton is a great option for you to get fast tracked towards eCom success, I particularly like the fact that he teaches students to sell high-ticket items (products that sell for at least $200, but mostly around $1000 range per sale)
Why I Decided to Stop My eCom Efforts & Focus on Local Marketing Instead?
As most of my readers know, I reached my first six figure online income with my local lead generation business and over the course of 3 years, I grew it to $50K per month.
There’s couple strong reasons why I love this business so much and why it fits for me great.
- We use free traffic so once you rank a site, you can pretty much forget about it and it keeps generating income for you
- Profit margins are much higher, at nearly 100% once the site is ranked.
- Such a relief to not worry about physical product shipping or customer service.
- Much easier competition, instead of dealing with hundreds of other big companies that sell similar physical products, you only have to compete with 10-20 local businesses for the rankings
I’ve had my share of struggles trying to start an online business and quit my 9 to 5 job.
After I finally accomplished that in 2015, I’ve been blessed with this online lifestyle
And the glory is real as hell.
Not having to go to a job I hate every day, but instead, make my own hours working at something that I truly enjoy doing with an opportunity to continually increase my income is truly a blessing that has changed my life for the better in so many levels.
I am now passionate about sharing my own path with others.
We have a coaching course that teaches the exact local lead generation business model that changed my life, its for those that are sick & tired of being sick & tired. Those that are willing to do whatever it takes to attain that laptop lifestyle for themselves.