The Grant Cardone University is their flagship sales training course that is designed to take anyone regardless of background/experience and make them into a great salesperson. It is their most expensive product. Is it worth it?
First let me just say I’m a fan of Grant but he’s also not my one & only mentor in sales. How does Cardone U compare to other sales training courses I’ve purchased?
When was I first introduced to uncle GC?
Grant Cardone has been instrumental in my journey of becoming a successful entrepreneur at the age of 25 with my local lead generation business, especially when I hit my first $10K per month revenue. (btw we’re showing others how to build the same laptop business here)
One of my go-to resources was Grant Cardone’s book the 10X rule, I had the audiobook version that I would listen to all the time and it really helped me stay motivated to work hard & hustle.
It was refreshing to hear someone be blunt and say the truth, most people aren’t working hard enough. So many personal development contents is about the mindset & visualization type of stuff. Thankfully, I learned from GC nothing trumps taking massive action.
My business began to grow faster just by adopting the 10X mentality of doing more. I then needed to get better at closing business deals so I would invest in a bunch of other sales courses such as Jordan Belfort’s Straight Line Persuasion, Dan Lok‘s Courses, & few others, before I decided to also invest in Cardone University.
How does Cardone U compare to reading his books & watching his free content on youtube & social media?
I intend to cover all of these questions fully within this review, read on…
Cardone University Outline
Cardone U is Grant’s mack daddy product, his high ticket item, this is what their entire company’s marketing efforts ultimately want to get you to buy. He sells this course to individuals as well as to companies & their entire sales team.
Self-proclaimed, best online sales training on the planet.
and for good reasons, this course covers everything from sales, handling objections, motivation, finances, goal setting, webinars & more new content added consistently.
Perhaps many of the teachings in here felt familiar from Grant but nonetheless, I thought that the organized format that you can consistently go back and review really enhances your learning capabilities & to really make his teachings part of you.
Did you know they say you only retain 10% of the information when reading a book?
This is why to really get the most out of a book so that you begin living by it, one should read it 5-12 times? (I’m not saying every book but ones that are really important for you.)
Much the same way, many people learn better when there is audio or video, and going over this material inside Cardone University many times over should be the closest thing to actually working for Grand Cardone & having him personally mentor you.
If you’re already a fan of Grant Cardone, you already know how beneficial it is to become better at sales.
If you’re just starting to get to know Grant, then I highly recommend getting his 10X Rule audiobook and going through that.
What I like about Grant is that he gives you real practical teachings that you can apply immediately including sales scripts and all the different ways to follow up on a prospect which I particularly found very helpful.
But he also has this way of motivating you to push yourself into doing more, & getting more done out of your day, 10 times more shit done. Adopting some of Grant’s 10X mindset alone should begin to show noticeable increases in your results.
I know when I’m on that 10x tip, I’m often surprised how much more I am able to do each day.
How much does the Cardone University cost?
If you truly use this material consistently, multiple times till you develop unconscious competence with it, meaning you can begin doing it without thinking about it, sort of like tieing a shoelace then you’ll soon realize your results in being able to close more sales would easily make up for that annual $10K price tag.
Granted you’re in a business of doing high ticket sales.
you should be in a business that’s going to allow you to at least make $10K per month.
Is There Anything Missing from Grant Cardone’s Sales Training?
I certainly can’t give Grant’s sales training all the credit for my current success as an entrepreneur.
Here are few things that I learned from other mentors that’s helped me a lot
- the importance of mastering your vocal tonality in sales by Jordan Belfort
- Attraction Marketing by Dan Lok, using positioning to have clients come to you that are already pre-sold on who you are and what you have to offer
- importance of effective copywriting that get people to take action by Dan Lok, & others
- other internet marketing skills
Grant’s training is more general, its for anyone & everyone involved in the actual prospecting & selling of a product.
Whether you’re a real estate agent or someone selling kitchenwares.
It encompasses more of the phone & person to person selling.
But as Gary Vaynerchuk says, In today’s time of the internet, every business owner needs to become their own publicist & internet marketer.
The sales process happens right from the very first contact with a customer landing on your website for example.
So the specific strategy of personal branding, website building, email marketing, ranking a website, all of these things to me are very important in being able to close deals for my business.
Dan Lok’s does a great job blending some great sales strategies as well as going into some of these newer sales techniques that great internet marketers are doing.
Yes you can get tremendous results through old school prospecting, getting on the phone, & following up like Grant Cardone teaches but you should also think about personal branding & attraction marketing in tandum.
Grant goes into a little bit, but it’s not as extensive as it needs to be in my opinion.
Cardone University is pretty complete sales training in my opinion, what’s cool is you also get certificates as you complete the various training modules which you can then show off to your potential employer. It should speak volumes.
It’ll train you to build that killer instinct in sales, to become that lion instead of that ill-prepared & scared sheep.
Just from how Grant is often perceived, you may automatically think this is going to teach you how to be a high-pressure sales person but that is not really the case. Much to my surprise, Grant is much more empathetic to the customer than one might think. Listening to your customer is more important than talking to them.
Yes you do need to know how to apply pressure when needed but that is to help people overcome their limiting beliefs in making good decisions for themselves.
If you absolutely know that your product can help them, you’re doing them a disservice if you fail to close the deal.
With this mindset, you can be that confident sales person and feel ethically good about what you’re doing day to day.
Thank you uncle GC for this lesson.
It really helps me to stay excited & passionate about sales.
When you can help that customer make that buying decision that’s gonna lead to all the good things your product or service can bring, you’re potentially changing lives!
This is why a good salesperson should make a lot of money & feel deserving of it all.
You’re bringing tremendous value to the marketplace. (People’s lives changing for the better)
I personally really value the journey of getting better at sales, many times you will be required to push outside your comfort zone & fail often, but we should all value that because that’s when growth is taking place.
Sales is the art of being effective in your communication and that’s what being a successful entrepreneur is all about.
One of the best investment you can make in life is to invest in your skills. Because developing your skills enhances your income potential & grows your financial confidence. Fastest way to learn new skills? Get a mentor & go take massive action.
“Seek financial confidence, not financial freedom.” -Dan Lok
Financial confidence is all about having high-income skills. Its knowing that you can always count on yourself to make money. Knowing that even if everything was taken from you, all your finances, resources & business, you have the power to build back everything because your skills are your skills and can never be taken from you.
Most people fail in business because they jump into some opportunity without first developing high-income skills.
high-income skill is any skill that allows you to make at least $10K per month.
This gives you stability as an entrepreneur because businesses can go up & down. But as long as you’re developing your skills, your personal income producing abilities are consistently growing.
This whole thing about earning passive income & chilling on the beach is a myth.
Do the richest people in the world ever use these terms like “passive income”?
Bill Gates, Warren Buffet, Elon Musk, Mark Zuckerberg all could’ve retired long ago but they’re still working hard every day.
They’re not thinking in terms of financial freedom or passive income, they’re looking to challenge themselves and do better than they did yesterday or year before!
As human beings one of the requirements for happiness is expansion & growth.
Think back to the times when you felt most alive or the happiest in life, chances were you were conquering some challenge & feeling the exhilaration of doing something you’ve never done before.
There’s nothing passive about that.
There’s action, movement, forward momentum.
How can you be passive & expect to have longterm success? Its impossible, because your competition is always growing.
We should all be seeking to challenge ourselves every year & developing our high-income skills.
That is the true art of getting rich & staying rich.
Being a closer in sales is one of those crucial high-income skills for sure, especially if you’re in business for yourself.
When you fully understand how important continuously honing your skillsets is and how skills grow your financial confidence then you’ll be able to hold courses like Cardone University in its proper high regard & value it accordingly for you to consume the content over & over again.
Because repetition is the mother of all skill.
Becoming good at sales has definitely been crucial to the growth of my business of local lead generation that’s now doing $50K per month.
Learning the high-income skill of lead generation using free traffic was another crucial high-income skill that I learned back in 2014 that allowed me to quit my 9 to 5 job and become an internet entrepreneur full time.
My quality of life enhanced dramatically since then.
& it continues to.
- Being able to make my own hours
- new pad, new car
- travel more
- more time to do more shit I love, like learning more, building new businesses. It’s amazing what you can do when you’re no longer an employee forced to work 40 hours per week building someone else’s dream / business
But I gotta say the shift that I’m most grateful for is the fact that now I love what I do, feeling excited to work everyday is priceless. I love pursuing my dreams, achieving them, setting new ones, & going to the next level. Nothing is more exciting than that for me right now.
My new passion is using this blog to help others escape the rat race, the same way I did through building your own lead generation business. So if you’re interested in building your own scalable, laptop business, go here to learn more IMO one of the smartest business model you can start in 2018.