I paid for Sam Oven’s Consulting Accelerator coaching program.
In this unbiased review, I’m going to go over the good & the bad of this consulting business model.
I’ll review what’s included in this course and identify who this coaching program is most suited for.
I was surprised of the fact that Sam doesn’t actually teach you any skill to service clients such as SEO, Lead Generation, Web Design, etc
He simply teaches you how to build a consulting business with the skill or niche of your own selection and how to scale business using Facebook ads.
Sam prefers to be the middleman instead of actually doing the work, he prefers to set up appointments & get on sales calls with prospects and then simply outsource all of the work to somebody else.
I’m going to go over the good & the bad of this approach.
After all, I’ve built a $50K per month lead generation business that’s kicking ass and I’m not outsourcing any of the work, instead, I got a team that I hired that does the work for me.
Sam Oven’s Evolution as a Consultant
Sam Ovens first started his own online marketing business in Australia, where he was helping local businesses with web design and online marketing.
What’s interesting is that Sam didn’t do the actual work himself, he learned as much as he could about the process of online marketing but then he would simply hire contractors that would do the actual online marketing for him.
Then as his reputation grew in his niche, he started getting hired to do more of a consulting type of work where companies would hire him to coach them on how to do the actual work of online marketing themselves, because he was now very respected as the go-to expert.
Then after the consultant phase, where he was coaching companies/clients 1-on-1, he moved onto more of a group coaching type of work and then finally creating his online coaching program.
Below pic charts these evolutionary stages.
Sam Ovens makes it clear that many people prematurely go into producing their online programs, without actually learning the skill to a master level first, and I couldn’t agree more.
I understand the sentiment of wanting to start your own course because its the most scalable business and you’re trying to model after other successful coaches out there but if you’re jumping into coaching business because you’re failing at your main business then you’re the blind leading the blind. Possibly being a fraud.
#1 rule to finding a mentor is to make sure they’ve got a successful secondary business that they’re coaching on, that’s separate from their coaching business.
Every coach out there (hopefully) has a thorough background in developing their skills by working with their own clients, building their own business out of it.
Is it Necessary to Become a Consultant?
I do Lead Generation for small businesses(My company site: lppeiLeads.com), where I don’t technically do most of the manual work anymore because I have 4 people hired for me including 2 full-time virtual assistants from the Philippines, but it is still all in-house meaning I’m not contracting it out or outsourcing to a different company, like what Sam Ovens has done or teaches in his course.
Therefore my profit margins are much bigger because I’m not paying a different company to do the work for me and I have better control over the quality of the work that gets done.
Yes its more work to put the systems in place, but once you got a system, its pretty darn scalable. Because my team will get the work done and I can continue to focus on other big picture types of tasks to continue to grow my business. Or tackle different projects like building this blog: journalreview.org.
Look outsourcing is cool if you can find someone that’s highly skilled & reliable but I’m personally glad I took the time to learn the actual skills myself instead of just becoming a middleman.
Because I feel like actually putting in the work to build my skills has directly increased my confidence levels as an entrepreneur. More on this later…
I believe in honing your skills. Now I promote the lead generation coaching program, where we teach students the actual RAW skills of lead generation for small businesses while I still continue to build my own lead generation service business.
The main coach of our lead gen coaching program, I suppose did some 1-on-1 coaching before he created his online course and some consulting for other businesses for sure, but ultimately the most important phase of that evolutionary chart is really the first stage which is the Done For You Service.
Actually honing your skills & delivering results for clients.
To me, that’s the most important aspect of being an entrepreneur before you even think about becoming a consultant or a coach.
If you don’t actually have the skills, your consulting and/or coaching is going to lack substance/depth.
When you develop that high-level skill set first, then becoming a consultant or coach comes naturally.
Consulting Accelerator Course Overview
What I like about Consulting Accelerator vs. What I Feel Is Lacking
Sam Ovens teaches you how to scale your consultant business using paid FB ads to book appointments & sales scripts to close deals so that you can grow your business faster with his guidance.
IMO, this type of training is more ideal for those that have already developed some type of high-income skill first, because Sam’s course doesn’t actually teach you any particular skill & trade that would allow one to be an awesome consultant.
The actual work required to become this type of a consultant or reputable expert is left out of the program.
Its basically up to the student to figure out what kind of consultant he wants to become…
I like how his course is flexible, how his consulting coaching can apply to so many industries. He has some solid advice on building businesses that has the right focus & approach that’ll apply to literally any business out there.
Instead of focusing on what you’re passionate about.
Focus on what kind of value you can bring to others.
Focus on picking niches that align with the type of person you want to become.
I saw some of the following consultants in the private Facebook group
- real estate business growth consultant
- plastic surgeon SEO expert
- Personal Trainer & Diet Consultant
As you can see, there’s many different types of consultants…
So I can see why Sam Ovens wouldn’t want to put training on the actual skills that can service clients because he wanted his consultant coaching program to be applicable to many different fields out there.
For me, I had gone through the local lead generation coaching program already that taught me the actual skills to provide tremendous value to small business owners so I was able to apply some of Sam Oven’s coaching much more seamlessly.
But I’d imagine that if you are completely green & you have no entrepreneurial experience and no skills at all, then Sam Oven’s course may be pretty challenging to apply.
The main reason my confidence grew was to first invest in learning from a mentor that’s already built mutliple successful service-based business and have him tell me everything he knows.
Then it was to apply what he taught me and continue to do the work for my own clients and provide tons of value for them over and over again, so that each small successes were not only proving my real worth to my clients but also to myself.
Take a look at this screen shot of one of the student in our coaching program that I found today.
Seeing your own value through action & producing real world results is what leads to authentic growth in your confidence.
This growth in confidence can’t be measured scientifically but it has real tangible results & consequences.
As you hone your skills & you continue to provide lots of value to the marketplace, that confidence grows and its what carries over to the sales calls.
Your sense of certainty that you can help others and you’ve got something of value comes across naturally in your language & tonality.
You begin sounding like an expert because you authentically became one!
Sam Oven’s sales scripts are great.
These scripts def help in making a total noob sound like an expert, and sometimes you gotta fake it, till you make it with this approach.
Without first developing this underlying confidence in your skills & a rock solid belief in yourself & what you can do for the client, then getting good at sales is going to be much tougher, maybe 10x more difficult.
The other X factor in making Sam Ovens course work really well for you is if you’re naturally good at sales or have some great sales background.
Dedication to the craft of sales is a skill in of itself, just like you could train yourself to become an amazing car salesperson without any engineering background or knowing how to actually build a car, you too could just take Sam Ovens scripts and sales training to learn just enough about the service you’ll be outsourcing or contracting out, and just become a closing machine.
But I personally feel developing some sort of online marketing skill like lead generation will always set you apart from the competition & you’ll be able to deliver a lot more value than some consultant that’s simply contracting out all of his work which means the quality of their work provided will never be as good as yours as someone that’s mastered the craft first.
Entrepreneurship is a lot like athletics.
It all comes down to the individual’s skill level.
Your income is a direct reflection of how much value you’re able to bring to the marketplace.
The amount of value you’re capable of delivering depends on your skill sets.
Its always advisable to continue to invest in developing & honing your skills because nobody can take your skills away from you. You’ll always be able to depend on yourself to make yourself great money if you got the skills.
Watch this video on the importance of developing your skills & paying attention to how much value you can deliver for others.
Sam Ovens has a lot of insight on scaling a business using ads, this is great if you’re comfortable with doing lots of sales or you’re already an expert at some field and you want to go into a lot of consulting/coaching type of work but if you have no experience or skills, I think it makes a lot more sense to first focus on building a service type of business first where you get to develop your skills & provide services to others.
My recommendation is lead generation, unlike other professions like a personal trainer, you don’t have to trade your time for dollars, you can build sites that generate leads for clients month after month, for years to come and you just let the website do the work for you. No more work required from you once the site is ranked & generating leads, leveraging technology to make you passive income.
Lead gen is one of those high-income skills that can help literally any kind of business out there coupled with the fact that most business owners don’t have the time to master online marketing and increasing awareness for the need of online marketing, there’s a very high demand for this skill today in 2018.
I’ve used it to build my own digital-based business that’s currently doing $50K per month. Peep here for the program that made me the lead gen king that got full control over my financial situation & destiny.