Getting an Associate Degree (typically awarded from a local community college) in Business Administration – with a concentration in Marketing – is the easy part of this equation.
To find an actual job, however, may require some additional work.
Marketing, as an industry, has a competitive nature intrinsic to the longstanding culture that is its very own dynamic.
There are plenty of people out there who also have an Associate level of an educational credential…
Some might even have a more extensive degree (of any kind), while others still might have no education at all – but work experience is taking shape as the new academic credential in a variety of ways.
Therefore, yes, it can be extremely tough to find a place that will hire you for your lower-level, secondary degree.
Let’s remember what the value of a degree of any sort (let alone an Associate Degree) and what clear advantage you’ve obtained in your academic prowess.
You’ve put in some time to…
- develop your education further,
- comprehend the fundamentals of marketing, and…
- you have taken the time to really delve into the basic foundations of marketing principles – something that many happen to skip over in order to cut corners and arrive at what the perceived goal could be in prior to a deadline.
While the tactics in marketing might shift from one industry to the next, these basic foundations always remain constant – even if you were to switch companies as a marketing and advertising employee.
Once you can demonstrate – through solid evidence, of course – that you know of them, understand them, and can employ these principles for the purpose of facilitating an awesome return on investment, then you’ll always enjoy greater insight (and present yourself as more valuable) than your peers that are fighting for the position of employment.
For me, my demonstration of competence didn’t come until around 2014 when I was first introduced to this local lead generation coaching program that taught how to use free traffic from search results to get results for a company — in the form of hungry, new customers ready to buy.
When I acquired this skillset I was about to put out lead gen sites that now rake in anywhere from almost a grand to well over a few grand in passive income each and every month.
This tree care site is a great example of what I’m doing — and after several years, my 45 lead gen sites are giving me the time and financial freedom to look into other things and write a blog like this just for you.
(See my lead gen site below:)
I wish I had access to a resource like this to inform me of where my options lied instead of surfing the internet for hours, hoping that something was a legitimate way to make a living from the internet as a side hustle.
If you’re looking to simply avoid the rat race altogether and get started with a passive income method to building your career in digital marketing, then CLICK HERE to check out our lead gen coaching program.
With your Associate Degree, you’ll also understand the consumer better than most.
What could be more important, and an intrinsic strength to your 2-year degree achievement might be the suggestion that you’ll have a pretty good understanding of how to actually reach those consumers with efficient and effective advertising tactics.
Keeping those points in mind, there will be plenty of people out there with more education under their belt.
What Education Levels Are We Competing Within the Workforce?
There are four (4) essential basics to the degree levels, and this isn’t including educational certificates of any kind (or the third-party endorsements of practical or continuing educational curricula) – we’re talking about the strict, traditional education system of America:
- Bachelor (which is sometimes referred to as a baccalaureate)
- Doctoral / Ph.D / Doctor of Philosophy
One quick note about the Ph.D level of education: although it’s identified as a Doctor of Philosophy (hence the acronym of Ph.D), these kinds of degrees are granting the following identifying features:
- In-depth, ethical research was accomplished to carry this title.
- This is the highest credential in the land (outside of fellowships and other forms of continuing education for people in this field).
- They can often be authorized as credible to teach in research institutions of higher learning – and most do, because of the prestige of the school and/or the weight it carries to be associated with one when requesting funding for research.
- Whether an Adjunct Professor, Assistant Professor, or (full) Professor, the reputation of someone like this is typically the appreciation that their published works are authentic and significant to further insight into a field of study, business industry, or academic discipline.
This is a significant departure in the amount of time required to complete entry-level education for a Doctoral education vice the following degrees:
- Associate Degrees only take 2 years to complete.
- Bachelor’s Degrees take 3 to 4 years.
- After that, you can get a Master’s Degree in another 2 years, and…
- a Doctorate after an even longer period of time and intensive study in a concentrated discipline.
There may always be further opportunities to continue your education and ascertain further academic credentials or receive relatable qualifications that might help one’s good name to be more widely respected in their field of study.
One is inclined to inquire, however, as to whether it is going to be worth the lengthy and expensive investment…
My response to that is a whopping: “maybe.”
With an Associate Degree, you’ll still have an advantage over those who have “just a certificate for completing a few credits” or exclusively work experience to build their resume.
And further, you’ll definitely have the opportunity to get a number of different jobs out there in the real world.
What Will You Learn with an Associate Degree?
Even though I’m an entrepreneur, I did hold a corporate job prior to writing this blog.
Hence, it’s no surprise that I get messages from this blog from
Additionally, it’s no surprise that employers might ask (during an interview) about what kind of skills you can see yourself actually bringing to the table for the position you’re applying for…
Since the employer is looking to hire you, they’re essentially your client (or “customer”) and it’s up to you to sell them on why you’re the best fit for the job; hence, it’s all about appealing to your (hopefully) ideal customer.
But in addition to Marketing-related skills, you’ll also learn about…
- How basic business operations, fundamental principles, and potential industry regulations can help you to – or hinder you – in the execution of your duties and responsibilities.
- How this level of education helps one to better understand what various sales tactics exist or could be employed on a marketing, advertising, and/or public relations campaign.
- The behavioral patterns of the customer, and how to better understand them – then use that knowledge in order to target the ideal buyer in the most efficient ways.
Different Associate Degree courses might focus on different things.
Some courses might have a focus on E-Commerce, while others may – instead – focus your field of study on promotional tactics.
You might even learn about…
- Essentials in accounting.
- The basics of Microeconomics and Macroeconomics.
- Customer service and retention of your buyers for long-term expansion.
- Appropriate conduct in standard business communication.
- Statistics are even beginning to pop up in more and more university-level programs; and as people start off with the community college level of tuition costs and education for the sake of affordability and convenience, mathematical or discipline-related statistics courses are becoming increasingly popular in conversation for the sake of transferring one’s academic transcripts to earn the next level of education.
While most or all of the aforementioned courses may not be strictly related to marketing, they could definitely give someone a better understanding of the business world.
After all, knowledge has been said to be its very own form of power and every little piece of information could be useful in your future position of employment.
Speaking of careers…
Why You Should Get a Job with Just an Associate Degree
There has been a seriously abound volume of discussion on encouraging students to obtain higher levels of education and – in turn – presume that more academic credentials can translate into higher compensation for their career.
While such a notion “can” be true, it’s not a guarantee.
For some, the better option is to actually start working in their career (even if it’s beginning with an internship) vice staying in school for countless years.
If you make this decision, you can look forward to tons of opportunities.
Some of your career choices in Marketing and Advertising could have greater room for growth potential than others.
Salaries may also vary, but be sure that what you’re going after has a means of allowing you to cover your living expenses so you won’t be required to obtain a second career or part-time job (even though many people in the workforce do this regularly).
Here are some of the jobs you can anticipate being able to apply for with your Associate Degree in Marketing:
A Career in Digital Marketing
Digital Marketing is all the rage right now.
Tons of people are talking about it, and yet, few people actually have the know-how to competently discuss the topic and pitch business owners on whey they’re a good fit for the job.
At this level of Marketing (with an Associate Degree), you can become one of the few knowledgeable people in this industry.
Obviously, it helps if your Associate Degree program has a focus in Digital Marketing.
There is massive demand for this right now, and Marketing on the internet can also favor those who are more suited to working with computers.
As a Digital Marketer, you will be responsible for…
- crafting entire marketing campaigns online,
- email marketing,
- social media marketing,
- E-Commerce, and much more.
With this career choice, you have to be familiar with the latest in technological advances.
You must also be willing to exploit a variety of sales and marketing channels in one go-around – not just dedicate a campaign to one or two modes of outreach.
If you’re in America, your Digital Marketing career can start you off with an annual salary of nearly $30,000 and $100,000 (if you’re really hot stuff and can demonstrate proven results for what you are bringing to the table).
Think of Direct Marketing as a more “traditional” form of the things that our older generations used to use – prior to the dawn of the internet.
Direct Marketers use more personal methods such as telephone marketing and catalog resources.
Instead of relying on the digital world, Direct Marketers live and thrive in the physical, real world; it’s been said that these are the type who best understand consumer habits and behavior – talents required to also excel in the world of Digital Marketing.
The good news is
This means that right when you get started with your degree program, you’ll be preparing diligently for becoming the perfect fit for employment in Direct Marketing.
This career path can lead to a job with a big ad agency.
Direct Marketers typically earn between $40,000 and $100,000 per year; this, however, depends in large part on whether they’re a Specialist at their respective discipline in direct marketing, or if they’re looking to oversee projects for a department as a Manager.
Unfortunately, direct marketing is somewhat archaic in relation to the high speed of the internet…
Your message needs to be where people are looking.
With the invention of mobile devices now, people are simply attending Google to search for the things they need — and that’s where I hope your company’s brand is (if you’re reading this and either working for one or have one of your own).
That’s why Local Lead Generation is the top business model in 2019!
In addition to helping me walk away from a measly corporate 9 to 5, I kissed that $35k salary goodbye because I was worth more starting out than what a company wanted to pay me for.
Now that I’m sitting at the direct marketer’s salary in a passive monthly income (whether I work or not) of about $45K, I can honestly say I am happy to have left corporate America and learned from our coaching program — the same one you could have access to by CLICKING HERE NOW!
When you’re a Marketing Manager, you’re pretty much at the top of the food chain.
These people are responsible for taking care of the entire Marketing strategy, including any and all campaigns.
It might be tough to get into a managerial position with just an Associate Degree, but it’s not unheard of; in fact, it can be more common in local small businesses or with small brands.
Marketing Managers typically get paid more than Specialists; although, this can really be contingent upon the company or brand that you’re working for.
According to credible sources through casual, free search engine queries, Marketing Managers can anticipate raking in an average of over $140,000 per year.
While the job title might not seem very marketing-related, this is actually one of the jobs that you could get with an Associate Degree in Marketing.
An Account Executive is all about making contacts and establishing great relationships.
This means that you’ll be going back and forth between the Advertising Accounts and the client company’s hierarchy.
The Account Executive is essential – even paramount – when it comes to keeping profitable business relationships alive.
If this is more appealing to you in the industry of Marketing, your future Account Executive career can yield anywhere between $60,000 and $80,000 per year – depending on the region and the industry, however, you could anticipate higher levels in fields typically found in reputable locations like Wall Street.
Business Marketing is another area where relationships and networking are essential.
Were you the type who formed connections and started planning endeavors with your classmates?
Well then, the world of Business Marketing might be an excellent fit for you!
Business Marketers love to interact with other business professionals, forming relationships and selling products that businesses need.
This is also known as “business-to-business marketing,” or the industry acronym “b2b.”
How would business professionals actually enjoy Business Marketers when their sole purpose is to sell more?
In a position like this, there’s more to the role than simply turning a profit for the company that one works for.
In an ethical approach and diligent effort to make a win-win atmosphere that fosters continuous, positive relationships, the great Business Marketers know how to make everyone interested in the transaction lots of money.
Therefore, you’ll be selling products to big brands and companies that will facilitate their current efforts to increase their profits; some relationships have even helped companies to change the direction of their marketing and advertising to exponentially expand the company’s bottom line.
Do you think you have what it takes to be “that” influential?
If you take this job, your mindset really should involve the charismatic character approach of “How can I help the business owners and shareholders to make more money?”
The best way to succeed in this line of work is to…
- attend trade shows,
- meet people, and…
- establish a competent, confident, well-respected, and very active social media presence.
In a field like this, it really is all about the people that you know and who are familiar with you.
If you’ve ever heard of the classic sayings of business being done with people that others know, like, or trust (or any combination of those factors), it couldn’t be more true for this career field.
As the value of a Business Marketer continues to be ever valuable, your talent and ability to produce results could land you in an annual, comfortable salary ranging anywhere from $50,000 to $90,000 – this is the average, though.
Please keep in mind that direct selling can often carry the potential for one to rake in a lot more money than what is quoted in this blog; please perform your due diligence before pursuing an industry that you are interested in applying for.
Public Relations Specialist
This job is rather self-explanatory, to be honest with you.
If you’ve ever had friends in college that were pursuing the career goal of Public Relations Specialist, what they do is handle the public relations (PR) or engagement and reputation of a brand through hosting activities and handling/running events, such as…
- press releases,
- wine mixers,
- open houses,
- contests, and many more creative ideas that might not be so mainstream but still bring in greater public awareness.
Although PR Specialists can be perceived as having a lot of fun in their interpersonal interactions with various publics, the labor that these types of people go through behind the scenes is grueling and challenging.
From media analysis to climate assessment, tons of analyses are occurring outside of the public’s eye.
If you’re looking for a career choice along these lines, it is highly recommended that you know how to track the progress of public relation-oriented campaigns and deliver some clear numbers to those that hired you (including your methodology for crunching those numbers so your board of directors can feel comfortable in knowing what you’re talking about).
After all, a company has just put the trust and reputation of their brand in your hands; they’re going to want to know all the ways in which you’re handling it.
Beyond interpersonal interaction, public relations specialists have the additional privilege of…
- calculate the demand of a product,
- compiling an avatar of their target market, and…
- understanding how the current and prospective consumers think and behave when the represented brand comes into their mind.
Despite the long hours and potential stress that a Public Relations Specialist may endure in any given quarter of the year, one that intends to pursue this career field can stand to make anywhere from $50,000 to over $100,000 in annual income.
There are plenty of other interesting options if you have acquired an Associate Degree in Business Administration, with your concentration being focused in Marketing.
- You can also start off as a Sales Supervisor.
- Art Directors might also have Associate Degrees.
- If you really like crunching numbers, you might consider a career as a Market Research Analyst.
Truth be told, there are a ton of jobs you can get with this degree.
How Much Will You Actually Earn?
Although you’re probably genuinely interested in the world of Marketing, you’re also concerned about actually earning a decent living.
I guess that goes without saying – especially in tough economic times and the state of our current country’s climate.
To begin, let’s break down how much you can actually expect to earn with this degree level.
At the low end, you might be generating approximately $25,000 per year – this is usually restricted to those that aren’t really bringing much value to the table but only serve as a Marketing Assistant or right-hand person to those in authority.
Concerned about your possibilities of moving up? Not to worry…
Positions like this are an excellent opportunity for a young buck to get started in the career field; anything to get your foot through the door helps to keep the metaphorical entrance to something better ajar; and sometimes, that’s all you need to break through obscurity and build a reputation through work experience.
Once you’re in the door “somewhere,” who knows where you might end up in the company after a few years.
Don’t sell yourself short, though.
Some places regard this role as so precious to the internal operations of a company’s means to generate profits that they’ll compensate the Marketing Assistant very well.
On the other end of the spectrum Marketing Assistant career field, some of the higher compensated employees are reporting earnings of about $55,000 per year.
Marketing Coordinators earn a similar income of about $30,000 to $50,000 per annum, and the very best you can hope for is a career as a Marketing Manager (which can sometimes be referred to as a Promotions/Advertising related position) – who seem to work all day but enjoy earning well over $100,000 every 12 months.
Like any industry, your compensation level can expand with your ability to collect more knowledge, experience, and credibility for your decision-making skills in the field of Marketing.
Said another way, gaining more experience could lead to an increase in your salary; I guess that goes without saying since such a practice is rather commonplace in society as a whole.
How to Earn More
You might graduate and start earning great money with your Associate Degree.
You might also get out there in the Marketing world and realize that your academic accomplishment simply isn’t cutting the cake like you had hoped it would.
If you’re experiencing the latter, then there’s always the option of going back to school and getting a more extensive education… the most obvious path is to request a transfer of your community college credits over to a senior college or a university so you can complete your desired Bachelor Degree program.
The most relevant degree program at the university level (that I have found) could be the Bachelor of Science in Business Administration with a concentration in Marketing.
Obtaining this level of education, however, can also carry the potential to open some additional doors for your future, leading you down the road to more career options that may not be exclusive to marketing; namely, you could consider applying for positions in…
- Marketing (obviously).
- Business consulting.
- Supporting a company in the human resources department.
- The commercial or private banking industry.
- Seriously, the list of potential opportunities is seemingly endless when you get to this level.
As you can see, there are plenty of reasons to get started on (or complete) your Associate Degree in Marketing.
It might not be the most extensive form of education you can get, but it definitely opens a lot of doors (as we’ve just discussed).
More specifically, this degree will get your foot in the door.
If you can finagle your way into this strategically wise position, then who knows how fast you’ll rise in the ranks of a major company.
There are also tons of different options for possible career paths.
With an Associate Degree under your belt, you can feel confident that you just may find a career opening in the job market that happens to fit your interests and capabilities.
Remember, you’ll always stand a better chance of a higher paying job with extensive education, but if you’re the type who just wants to start your career now…
Obtaining your Associate’s can enable you to begin competing in the job market to land – hopefully – exactly what you’ve been looking for.
Why Local Lead Generation is the #1 Marketer’s Dream Business Model in 2019
We can talk in circles – for days – about how and why education is the cream of the crop and we don’t have anything if we don’t have a good, quality education.
My grandfather has been saying that for years, however.
I’ve come to notice that the traditional system of getting a good paying job after a good education is somewhat bogus now.
I mean, I guess my $35,000 in an annual income was okay – but what wasn’t okay was how I was shivering most winter nights in my low rent apartment complex in downtown Detroit, and the landlady would think less about my being cold and more about saving a buck; much less turn the heat on for the tenants.
It was a slum that I lived in.
It was a dead-end job that passed me over for 3 years in a row for a raise – and wouldn’t clearly articulate why, either.
It was the cold morning commutes and the long days of being stuck in a high-rise office building with no windows; I never knew if the sun came out in some of those winter days – where I’d leave before the sun came up and leave the office when the sun had already put itself to bed.
Despite my hard work in my education, it was pointless working at a 9 to 5 that wouldn’t love me as much as I loved it.
The way I got out of this rut was to have stumbled upon a lead gen coaching program that provided a way to learn how to use FREE Search Traffic to build an incredible, part-time income.
It’s along the lines of digital marketing, but what was great about this was I could work this while working my full-time job…
It was exciting when this little side hustle started making more in 3 months than my whole annual salary would provide (in gross income, that is).
It was a simple process, too.
Here’s the whole business model…
- Rank a lead gen site (they usually take a handful of hours, at most)
- Send the results to a local small business
- Get a cut of their marketing budget to keep sending them customers
- Repeat and Profit More!!!
My lead gen business has been compensating me handsomely for over 5 years, but the highlight of my career was when I fired my boss with my side hustle’s income of $10,000 per month – that’s Passive Income, by the way – that was going to support me in making my decision to take a hike out of the office.
I haven’t looked back, and now my 45 lead gen sites are netting me nearly $50,000.00 in monthly income, all self-sustaining from Free Traffic – which means little to no maintenance.
It’s so awesome that I’ve become more and more excited to think about expanding my bottom line by simply putting up more lead gen sites.
That’s the privilege that came from stepping up to the plate in 2014 and getting started with our lead gen coaching program — which I’m now happy to share with others.
By the way, here’s what the result really looks like when I’ve done the process and put up lead gen properties – they act like virtual real estate and these are exactly what I rent out to local small businesses (who are happy to pay me every month for the customers I continue to bring them) – see it below:
Don’t take my word for it; we have a whole coaching program that is available to teach others how I did what I did – and how they can do the same for themselves in their spare time.
In fact, while there are no guarantees in business and we can’t, in all good conscience, suggest that you’ll have the same level of success, our students have consistently broken the $10k per month level of income in only a few short months.
That means, in short order, they’ve been able to realize the joy that I’m experiencing personally as benefits from making a success out of the information taught about this business model in our local lead generation for the small business coaching program, including:
- Build a passive income from your laptop – work less (but it still works, especially in the beginning), make more to the point where your income could compete with that of professional private practice attorneys and the most specialized of physicians and surgeons on the market to date.
- Once you rank your lead gen site, there’s very low maintenance, which means more time freedom and AutoPilot income from free traffic powering your virtual real estate.
- Expanding your profit margins with the lack of a need to pay for any physical property – there’s no billboard space to buy for tens of thousands of dollars, and no digital paid marketing strategies to have to keep a daily eye on just to keep your company running in profit mode.
- As the internet and local small businesses are anticipated to be around for a very long time, I really don’t believe that this business model is going anywhere – and that means financial security and confidence in the job market of local lead generation being around for a very long time now.
- Work when you want and where you want – give yourself permission to be your own boss, empower yourself and let you get to be the happiest and best version of you that you want.
- Never have to do another morning commute in the snow if you don’t want to – which means you could be on the road to firing your boss (if you really want to).
In essence, you can follow the same business model that large companies and brand have done to build their empires.
The household names of Airbnb, Lyft, Uber, and others now exist because they started doing something a very long time ago that not many have figured out how to do: generate customer leads and send them off to local service providers for a cut of the action.
It’s not a new concept either:
- The head of some government entities have declared lead generation to be a very legal activity that could benefit some markets
- Companies like Thumbtack, HomeAdvisor, and others are doing the same thing: generating buyers and selling
their information to local companies.
- So you get to follow a proven business model and start down the path of building your first 6 (or even 7) figures in annual income when you link arms with us.
By the way, that lead gen site that we were talking about earlier – it’s raking in $750 and I’ve only invested about 6 or 7 hours of actual, hands-on work into getting it into position to turn a profit – see it for yourself below:
If you’re serious about changing your life like me and countless others in our program, CLICK HERE to learn more about how our lead gen coaching program can get you to where you are looking to go right away.
Let’s take your ambition for
something better and get you on the road to making that a reality, starting
today! If a young, Detroit native can do
it, then so can you!