Advocare Corporate Background | Where It All Started
Charles E. Ragus founded Advocare, a Texas-based network marketing company short for “Advocates Who Care,” to market and sell nutritional, dietary, weight-loss, energy and sports performance products worldwide for athletes.
“One of the greatest character traits is the development of leadership in your own personal life. AdvoCare is [all] about leadership.
AdvoCare is about [the person] you become in pursuit of those things in life you want. AdvoCare’s purpose is to help people become more than they normally would become.” – Charlie Ragus
Prior to AdvoCare, Charles was a former NFL (National Football League) Defensive End for the Kansas City (KC) Chiefs.
He was also…
• a former Herbalife marketing distributor,
• Fidelity Union Insurance Regional Vice President, and…
• Founder of Omnutrition International.
“When a person joins AdvoCare as a distributor, they may only be a person that wants to earn an extra $100 a month, and if that’s the case, we will add value to their lives.
“They will never be the same person.
“If it’s a $10,000 a month income they need from AdvoCare it surely can be accomplished.
“So, whatever you want to set your dream and vision on, it’s possible with AdvoCare.” – Charlie Ragus.
Charles initially started AdvoCare as part of a Christian outreach program under 10 core guiding principles, one of which is to “Honor God through faith, family and friends.”
AdvoCare has 600,000+ distributors in the organization and profited over $550+ million dollars (two years before 2019) placing the company firmly at number #37 on DSNG’s (Direct Selling News Global) 100 list.
AdvoCare has created over 200+ millionaires and hundreds more earning full-time incomes as distributors.
“We have touched 100’s of 1,000’s of people and made a difference in their lives.
“We’ve become champions for better health, and we’ve helped 1,000’s upon 1,000’s become debt-free. And the journey’s only just begun.” – Charlie Ragus.
We’ll also touch on the Local Lead Generation, which is a different kind of business model…
It’s really my favorite because I make a difference while earning a living.
Originating entirely online, there’s a way to produce passive income without leaving your home.
In other words, you can build and own virtual real estate that you can collect monthly rent for.
When you rank a lead gen site at the top of a local marketplace, you’re able to collect tons of buyers that can be redirected to a local business…
And if they’re hungry for more customers (and what business isn’t), they’ll pay you to keep doing it long-term.
It’s cool if you aren’t familiar with this business model; I wasn’t when I got started a few years ago.
Currently, I’m raking in about $45,000 per month, but started my first year with $10k.
This local lead generation coaching program showed me the ropes, and it can help you get started too.
So, definitely CLICK HERE and scope out what options you have for entrepreneurship.
- Product Review | Advocare Sells These Products
- Advocare Consultant Cost of Membership Choices
- Advocare | Best MLM Network Marketing Direct Sales Compensation Plan
- Is Advocare a Pyramid Scamming Scheme? | See The Truth Exposed
- Advocare’s Past Previous Lawsuits, Legal Troubles and Court Settlements
- The Secret To Success As An Advocare Independent Consultant
- Local Lead Generation Delivers on Time Freedom and Passive Income for Entrepreneurs in 2019
Product Review | Advocare Sells These Products
Advocare’s flagship product is actually a ‘challenge’ called “Advocare 24-Day Challenge.
The 24-Day Challenge is a nutritional supplement program uniquely designed to help consumers reach their personal health and fitness goals, be it to…
• lose weight,
• gain more energy, or…
• enjoy a better quality of life for the long-term.
There are two (2) challenge phases:
CLEANSE PHASE – Beginning with the ‘Cleanse Phase,’ it consists of the first 10 days of the Challenge.
Products used during this phase helps detox the body to prepare it to absorb nutrients. For best results, use with regular exercise.
MAX PHASE – Ending with the ‘Max Phase,’ you take three (3) Advocare products to help control appetite and boost energy.
People often notice a decline in junk food cravings (chips, candy, soda, etc.).
In addition to the challenge, Advocare sells individual products such as the company’s best-seller “Advocare SPARK.”
‘Spark’ is a powdered energy drink – like Red Bull without the crazy side-effects – for giving consumers greater mental clarity and energy.
It contains ZERO sugars full of nutrients, minerals, and vitamins working together to produce a natural energy boost.
Other Advocare products include an Herbal Cleanse System, OmegaPlex, Meal Replacement Shake, and a Metabolic Nutrition System.
Advocare Consultant Cost of Membership Choices
To become an Advocare distributor, you’d need to purchase a Distributor Kit for $79 to qualify for 20% product discounts and the right to re-sell Advocare products to earn commissions.
There are NO monthly minimums to maintain membership outside of a $50 annual fee.
A Distributor Kit includes the following:
A guide book, online marketing training, 20%-40% product discounts, the right to resell AdvoCare and sign-up other distributors, the Debt Buster program, and 3 boxes of Spark.
To qualify for greater discounts, you’d need to order larger quantities of product as follows:
20% Discount: $0 – $499
25% Discount: $500 – $1499
30% Discount: $1500 – $2999
40% Discount: $3000 & higher
$3000 worth of AdvoCare product purchases made within 6 weeks graduates a distributor to the Advisor Level – or 40% discounts – on products, allowing for greater profit margins on a product sold.
Advocare | Best MLM Network Marketing Direct Sales Compensation Plan
There are (5) ways to earn money as an Advocare Distributor:
• Retail Commissions,
• Wholesale Commissions,
• Leadership Bonuses, and…
• Misc. Incentives.
RETAIL COMMISSIONS: Distributors receive a 40% discount from purchasing Advocare products to sell at a retail (full) price, profiting the difference between what a product was purchased for (by distributors) and sold for (to customers).
For example, if you purchase $100 worth of product, you’ve invested $60 to acquire it ($100 x .40 = $60).
Sold at retail for $100…
You’ll earn $40 profit (before expenses and taxes).
WHOLESALE COMMISSIONS: When a customer purchases product from a distributor in ‘bulk,’ he/she qualifies for ‘wholesale commissions,’ or 20% of the total amount.
For example, if a customer purchases $10000 worth of product in bulk via your distributor’s website, you’d earned $200 profit.
OVERRIDE COMMISSIONS: Override commissions are paid 3 levels deep starting at Advisor rank levels (2nd level).
Commissions earned from them is 50% of total products purchased multiplied 5% – 7% (ex., $200 x 50% = $100 x 7% = $7 in override commissions).
As your team grows, your overrides grow.
LEADERSHIP BONUSES: If you reach “Silver Rank” (3rd level), you begin qualifying for additional bonuses based on personal referral volume production and other factors.
MISC. INCENTIVES, TRIPS & PAY PERIOD BONUSES: Various company-initiated promotions, contests and/or sponsored activities are an extra incentive to drum up momentum and excitement to sell more products and recruit more distributors.
RANKING LEVELS: There are (13) ranking levels for Advocare Distributors (in order):
• Gold 3 Star Rank,
• Ruby 6 Star,
• Emerald 9 Star,
• Diamond, Platinum,
• Double Diamond and…
• Triple Diamond.
Is Advocare a Pyramid Scamming Scheme? | See The Truth Exposed
In March (just a couple years before 2019), Advocare was knee deep in a pyramid scheme and racketeering allegations in a class-action lawsuit put forth by two former distributors.
The suit claimed most distributors were doomed from the start to lose money rather than achieve the income claims marketed to new distributors by the company’s top executives and distributors.
According to an Advocare Income Disclosure Statement, documents revealed:
• Over 90% of distributors earned LESS than $500…
• more than 70% earned nothing from their efforts or lack thereof, and…
• Appx. 2,000 distributors out of 600,000 (less than 1%) earned a full-time income.
Do these allegations prove that Advocare is a pyramid scheme?
The average MLM’er lack the necessary skills (leadership, marketing, sales, etc.) to build a customer and distributor base.
The reality is, most people who become distributors fail to separate income ‘potential’ from income ‘reality.’ Most people held jobs most, if not all, of their lives.
Running a successful business is not a walk in the park and requires a totally different mindset to succeed.
We believe it’s less of a pyramid scheme and more of a failure on the part of Advocare to help people mentally and emotionally transition from an employee mindset to an entrepreneur mindset.
You don’t earn ‘wages.’
You earn ‘profits.’
And that’s never guaranteed regardless how much money, time or effort you put into it.
Look, MLM is nothing more than a compensation model in the world of entrepreneurship…
And like anything in the world of business, you need to work at something to see fruits of labor.
My local lead generation business started from nothing, and I had to work at it to become profitable.
From the very beginning, I needed to spare nights and weekends from work to:
• Build and establish lead gen sites that index and rank on local search results.
• Practically super glue them to the top positions to collect all the free web traffic, like so:
• Once operating 24/7 from free traffic online, send the results to a business nearby.
There’s really not much more to that; when you can bring a local business some profitable results…
There’s no reason that they can’t cut you in on the deal with money that you’re currently bringing them.
Think of it as a referral fee; especially if it’s as much as $750 to several grand from the local market.
Our lead generation coaching program can introduce you to how you can spend very little time setting up these digital assets…
And then position them in key locations online for maximum profitability.
The results are passive income and the privilege of getting to spend your time how you wish.
If you want to quit your job, and I know some of our students do, you have the potential to generate enough passive income to replace your current job’s salary.
That’s what I capitalized on when living in a trashy apartment in Detroit, Michigan so many moons ago.
There’s sufficient room for the right kind of entrepreneur and hustler; CLICK HERE for more info.
Advocare’s Past Previous Lawsuits, Legal Troubles and Court Settlements
On March 9th of that same year, plaintiffs Megan Cornelius and Lisa Ranieri sued Advocare and six other promoters.
They claim Advocare’s $700+ million in annual revenue is derived primarily from bilking thousands of distributors collectively, and that Advocare built its business on a fraudulent, criminal enterprise designed for its distributors to pay into a scheme for the right to be compensated for bringing others into said scheme, also known as a pyramid scheme.
The plaintiffs claimed the lower on the bottom of the pyramid a distributor resides on the compensation scale, the less likely they are to have any chance of turning a profit, let alone recouping any and all expenses to make said scheme work in his or her favor.
Both plaintiffs claimed to have lost thousands of dollars in their attempt to be a successful distributor.
They also claim it’s impossible to sell the product at a profit because competing products are cheaper online and at brick and mortar locations.
The plaintiffs are represented by J. Benjamin King of Reid, Collins & Tsai LLP (RC&T), a Dallas, Texas law firm, and are seeking damages for unjust enrichment, securities fraud, and racketeering.
Advocare vehemently denies these allegations.
The Secret To Success As An Advocare Independent Consultant
There are many paths you could take to succeed as an Advocare Distributor, but there’s one sure fire way to take you from the bottom to the top.
Jim Rohn, a former motivational speaker, author, and entrepreneur, said: “Never underestimate the power of association and influence.”
Those are truthful words spoken when it comes to network marketing.
In this industry, the fastest way to succeed is to seek out those who are already successful.
If you lack skills such as…
• social, leadership…
• customer acquisition…
• the confidence to approach people about company product or business, or…
• the focus to stay on task and get things done…
…seek out individuals who excel in any one or more of those areas where you lack and model their behavior.
Fortunately, you have an upline who have been in your shoes.
They’ve had to grow their Amway business from the same position you are now.
They know the ropes and are willing to show you how because when you win, they win.
Make an effort to reach out to your uplines leadership…
Listen and take directions.
Follow them, do as they do, and you can find success.
Local Lead Generation Delivers on Time Freedom and Passive Income for Entrepreneurs in 2019
It’s true that multi-level marketing and network marketing (labels which are often interchangeable), your larger compensation levels revolve around a long-term play.
Basically, you need to be in the game for quite a while and continue grinding to replace all the participants that don’t stick around.
This notion of needing to recruit and sell just constantly sounds exhausting in talking about it.
Imagine when you’re old and grey, you’re still going to be pounding the streets with the hopes of keeping up your weekly or monthly network marketing salary.
That’s a huge proponent for discussing local lead generation, where you can earn your way to working less and enjoying more of both money and time.
Think of it this way…
You can test your grit and grind your way to success in MLM compensation models for years…
With the high risk of potentially never hitting it big.
The other option that I see is to humble yourself and invest in this lead gen coaching program…
An online training course (of sorts) that walks you through exactly what I did to reach $10k in my first year and walk away from my corporate role of employment…
The same one that laughably compensated me for my time at a low joke of $35,000 per year.
In generating leads for local businesses, the free traffic online allows me to step away from the digital assets I’ve orchestrated…
Under the advice of this coaching program…
And position my virtual real estate to siphon profits from the marketplace on AutoPilot, like so…
Now, I can step away for a weekend or a month-long vacation if I so choose.
More importantly, these lead gen sites funnel nearly a grand or more – per project – into my bank account at a time.
Currently sitting at 45 lead gen sites in my portfolio now, and seeing $45k+ monthly…
I can honestly say that I’ve never been more confident about a reliable and predictable income that I’ve made happen without applying for a job.
Since beginning with this coaching program, I’ve produced enough income to travel and enjoy the life that I’m living!
In case you’re wondering, this is what my tree service lead gen site – out of Grand Rapids, Michigan (a decent-sized city on the western side of the state, basically opposite of Detroit) – looks like:
Stop working for someone else and taking only a percentage of the profits you generate for an MLM-based company…
Start taking home nearly 100 percent of your online profits through local lead generation for small and medium-sized businesses that continue to serve their local communities.
CLICK HERE and get the full details on our local lead generation coaching program today!