Ben Cummings known for being an expert e-commerce guy, is a straight killer on Amazon. I can’t even front, this course goes through everything from A through Z when it comes to wanting to make money selling products on Amazon.
Even though I heavily talk about starting your own local marketing business as the best & fastest path to earning 6 figures online.
I’ve met quite a few people that became successful online by picking hot products to sell & market on Amazon.
So let me give you the rundown of this course. Very much enjoyed going through it.
The Behavior of Amazon Success by Ben Cummings
Ben Cummings goes over this point over and over again.
He has taught enough students to the point where he knows what types of behavior produce success
- those that take massive action
- those that stick to his 90-day Fast Track challenge
- those that spend time on $1000 to $10,000 per hour activity (not just about spending countless hours, but WHAT are you spending your time on)
It is important to have a coach or mentor in any new online venture you get into because they’ll save you so much time & money by preventing you from making costly mistakes.
For example, Ben has a specific way to find out products that will generate at the very least $10,000 per month.
That is his absolute bare minimum, before deciding to pick any product to sell on Amazon.
The idea for the $10,000 per hour activity, is by doing the proper keyword research to find the best, most profitable product to sell on Amazon, well then that 1 hour you spent doing the research is going to easily make you extra $10,000 for this calendar year.
The same is very true when it comes to running your business on free traffic, I remember when I reached my first 6 figures online. It was all about finding local markets that I can dominate the first page of Google rankings.
If I’m doing so well in my local marketing business, why am I going through an Amazon course?
Simply, to diversify my game.
I believe in investing in myself.
Invest in increasing your skills and you will find that…
Skills pay the bills.
Local marketing is still my primary focus, but I now have a team of full-time employees that are continuing to build my business every day while I have the free time to take more online courses like this one.
Besides Google & Facebook, Amazon is the most visited website on the internet.
My business is already making money by capitalizing on the traffic of Google & Facebook, so I figured why not take on the third axis of power.
Fast Track Course Summary & Overview
Ben did a great job, very comprehensive. This is some of my key take aways.
- Picking the right products that can make at least $10,000 per month
- Fastest way to rank the product on the first page? (no tricks or gimmicks, just smart product angle, marketing, title & description, to cause the highest conversion rate = long term page 1 rankings.) Amazon’s algorithm ultimately looks at product conversion rate as the #1 deciding factor of your rankings.
- His method of getting reviews
- Being successful on Amazon is all about being an effective marketer, Ben’s teachings apply to not just selling on Amazon but selling anything period.
- In Ben’s Fast Track he goes over the principles of what has made him successful in Amazon, you get to hear other students pick his brain & so you can be high effectual
I’ve heard even seasoned Amazon guys state that Ben’s teaching is literally the best thing out there for anyone selling on Amazon.
I can see what they would say that, Ben is great at teaching this whole Amazon FBA business.
He teaches everything you need to know but not only that he continues to come up with new webinars, motivation, Q&A & interview with students, etc on-going in this training which is what makes his course one of the best out there.
Local Marketing vs Selling on Amazon?
The cycle of starting a new project and making money from it is much longer at Amazon.
There’s multitude of steps that you have to go through and get right before you have a product that you’re making money off of.
& there’s quite a bit of on-going management that you have to do for that product if it starts making money.
Such as making sure you have enough inventory every month.
Dealing with reviews, quality issues, etc as well as the fact that profit margins can get quite slim if you’re not careful: cost of goods sold, 15% Amazon FBA fees, shipping fees, packaging
Whereas with local marketing you can land big clients that pay big money right from the beginning.
My lead gen sites are pretty much 100% profit margins once they rank.
I also feel you’re in much more control with local marketing because Google’s algorithm is much more stable & quite frankly easier to rank because you’re competing with local (city, state) companies only.
With Amazon, you’re competing nationally, and there’s only so many spots on the first page.
Also you’re much more clear in local marketing what causes page 1 rankings, with Amazon its still bit unclear, you can sometimes have people cheat the system and get their products on the first page super fast.
I also like the fact that with local I can begin working on 10 different project/clients at once relatively easily. With Amazon, a beginner is only recommended to the lauch 1-2 product at first.
I also like the fact that I can rank websites and pretty much forget about it, and they are very hard to knock off once you rank them. So I got sites that are 5+ years old that I haven’t touched in years that are making me passive income to this day.
To keep Amazon business going it seems that it will require much more on-going participation on your part.
Which I guess will be worth it if you hit a piping hot product that’s generating well over $10,000 per month.
I think Ben Cummings is a great coach.
So many “mentors” out there these days, its nice to have someone that actually knows what he’s talking about and has reproduced success on Amazon repeatedly.
His coaching style is straight to the point, he’s not about showing you tricks or gimmicks, or how to achieve fast results.
Its all about how to achieve long-term success on Amazon. Creating awesome product & marketing around it that will ensure profitable business & strong page 1 rankings for years to come.
He has precise directions & insights that will “Fast Track” anyone’s success on Amazon.
If Amazon is your thing, I don’t think you’d be disappointed at all investing in Ben Cummings courses.
It has been great fun side project for me to begin learrning this stuff.
If you’re just starting out making your first dollar online, I still believe local marketing is your best bet. Its just so easy right now and super newbie friendly especially with this proven system.