These days, image is everything.
In the age of social media, people are more likely than ever before to care about their appearance.
Individuals of all ages spend a great deal of money to make sure they’re always looking their best.
This means that a beauty parlor business is more profitable than ever before.
Although women are the prime target customers here, men are also starting to take their appearance very seriously.
This means that you’ll be attracting a huge, wide audience with this business.
There are tons of different opportunities within this business, such as learning the requirements to open a hair salon.
Almost endless beauty services exist, from waxing, manicures, massages, and much more.
Additionally, it’s easy to start small with this business by focusing on just one or two services in the initial stages.
Some resources that might help could include:
• Hair salon requirements for opening
• Knowing, in particular, how much does it cost to open a salon
• An opening a salon checklist
• Even a simple how to start a salon business plan.
You can also run this business from home with a minimal initial investment.
On the other hand, renting out business space and starting a brick and mortar beauty parlor is also quite easy.
This highly flexible business is ideal for a huge range of entrepreneurs.
The beauty world is constantly evolving.
New technological innovations constantly push the industry further, and new techniques are always being invented.
Staying ahead of the trends is essential with this business, and…
This becomes a lot easier if you’re actually interested and passionate about the beauty world.
So, what does it take to start this business?
Most businesses will end in failure unless you organize every little detail perfectly.
Of course, it also helps if you’re partnering with someone who has actually walked the line that you’re about to embark upon.
For me, local lead generation was exactly that way because I was able to partner with people who’ve owned and rented digital billboards that were ranked on search results to capture free web traffic and pass off cashflow 24/7.
This was awesome for me because the alternative was to stay stuck in a corporate 9 to 5 for the next 10 years (maybe) at only $35k per year.
I deserved better and knew that entrepreneurship was the way to build a passive income stream in my spare time…
I just needed the right vehicle where I could affordably invest in assets that could produce enough recurring revenue but wouldn’t add a second job to my life.
Instead of reaching for a second job, I chose to look for a business online…
That’s when I came across what we currently hold as our local lead generation coaching program.
To this day, I’m operating a $45,000 per month online business – which I run from a laptop, where I oversee a team of five that work remotely for me.
Everything I needed to know to get to this point I had learned from the mentoring and coaching provided in that online training.
Scope it out or scroll down to read the rest of the information on this business model.
A beauty parlor requires a lot of planning beforehand, and you should start thinking about a clear plan long before you start taking customers.
We’re about to give you a full rundown on this business.
We’ll talk about what you need to get started, things to consider as your business grows, and…
How much money you can earn once your business is firing on all cylinders.
Let’s dive right into it.
Choosing A Location
Among the most important things about a beauty parlor is its location.
Unless you’re running your beauty business from home, your location determines your parlor’s visibility, and how many walk-in customers you might get on a daily basis.
Rural areas might have very little competition, but you need to ensure there are enough customers nearby. It’s a balancing act between all these factors.
Ideally, you should look for locations that are high in traffic and low rental costs.
It’s also worth doing a little bit of research into the demographics of your area. What kind of people lives nearby?
Are these people likely to visit your beauty parlor?
Even though elderly people might use your services from time to time, your primary targets should be younger, more beauty-conscious individuals.
Accessibility is also a factor. Make sure that your beauty parlor isn’t off the beaten trail, and there’s adequate parking nearby.
Sometimes, parking and other small details have a larger impact on your business than you might think. It’s best to take everything into account when choosing your location.
Figure Out Which Services You’ll Offer
After you’ve picked out your location, the next step is to figure out which services you’ll offer.
There are many possibilities here.
The only thing you need to take into consideration is the fact that you’ll actually need to train in order to offer some of these services.
Although you might be able to teach yourself how to do certain services, you’ll need a professional certification in order to offer other services, such as massage therapy.
Here’s a list of potential services you might want to offer:
- Manicures – This is a basic beauty treatment, and it’s suitable for most new salons. It involves filing, polishing, and treating the nail and the surrounding skin.
- Pedicures – This is exactly the same as a manicure, but you’ll be dealing with toes and feet instead of nails and hands. This is also quite easy to set up for new salons, although you’ll need a specialized pedicure station and foot bath.
- Facials – Facials are also quite easy, although this service might require special training and skills. You’ll also need to constantly buy new facial creams, masks, and other equipment.
- Nail Polish – Nail polish involves painting colors and designs onto people’s nails. Although this takes skill, anyone can learn the basics without much trouble. That being said, there are professional courses that will make your service more professional. This service also requires the constant purchase of fresh supplies, such as gels and polishes. You might also want to buy new colors from time to time.
- Eyelash Curl – Also known as an eyelash perm, this service uses safe chemicals to alter the hair of the eyelashes. The result is a much more curly eyelash. This is a popular and expensive service, and it’s definitely worth offering at your salon.
- Waxing – Hair removal is very popular these days, and waxing is one of the most efficient ways to get rid of this unwanted hair. Waxing services are also quite expensive for the customer, which means higher profit margins for you. This service does take some skill, and you’ll need to train in order to offer it confidently.
- Massage – Although technically unrelated to beauty, many salons offer this service in addition to regular beauty options. Massage therapy is a highly skilled service, and you might need to train for months in order to obtain your certification. But once you’re certified, you’ll seriously rake in cash with this highly profitable service.
- Fillers – This is probably one of the most difficult services that you can offer in a beauty salon. Lip fillers and other fillers are injected into the face, giving the target area a fuller, more prominent look. Full, luscious lips are especially popular with young women these days.
Technically, only medical professionals are allowed to administer these injections. You’ll need to train seriously and obtain high levels of certifications in order to offer this service legally. That being said, it could be one of the most profitable options on the table.
While this list should give you a pretty good idea of which services you might offer at a beauty salon, there are plenty of other possibilities. This list is just the tip of the iceberg. You can expand this business in many different directions.
One option is to offer hairdressing services as well.
Alternatively, you might also want to create a service specifically for makeup. Bridal makeup is hugely profitable and offering high school prom makeup services might also be a great source of income.
As you can see, the options are endless. Bring some creativity to the table and offer services that no one else has. Getting noticed from the crowd is the only way to keep up with your competitors, and offering unique services is a great way to do that.
Set Your Prices
Figuring out how much each service will cost is an important part of building your business plan.
There are many factors to take into account.
First of all, consider how much time it takes to complete the service. Longer services should cost more. This becomes more important when you start hiring employees because you’ll pay them an hourly wage.
The complexity of the service might also be a factor. Quick services aren’t always the easiest. You also must take into account how much skill is required to perform these services.
After all, you need to offset the costs of any training or certification you might have obtained.
Next, consider the cost of the raw materials. You’ll need to crunch the numbers and do some serious math for this calculation. Figure out how many services you can perform with your supplies. Hopefully, you will have bought everything in bulk.
Next, you should figure out what the industry standard pricing is. Note that this standard might not necessarily be the same as your nearby competitors. They might offer the same services for less or more than the industry standard.
Finally, you’ll need to check on your competitors and figure out what their pricing system looks like.
Take these multiple factors into account, and then figure out pricing, which seems fair to you and the customer.
Charging a low price might seem tempting, as it’ll give you an edge over the competition. But customers might also see you as low-quality because of low prices.
It’s best to strike a nice balance between respecting yourself and staying competitive.
However, at this point, it’s safe to assume that you’re essentially trading time for money.
That’s exactly what my corporate lifestyle was, and I needed to get out of that.
I entered this online lead generation business because I really didn’t want to match my hours to my salary.
Instead, I wanted to be able to own and rent assets – especially digital ones that I can later increase in value – and have the cash flowing whether I went to work or not.
What I ended up discovering was the same business model that made history for Airbnb and developed Lyft and Uber into household brands…
• They generated customers through alternative means.
• Sent those names over to service providers to handle the fulfillment.
• Returned a chunk of the profits to the person referring to the paying customer.
Basically, they did this over and over again.
The next thing you know, they’re a well-known brand and continue to grow and service clients across North America (at the very least).
The same thing is true of what’s contained in our lead gen coaching program…
You can own digital billboards that potential customers see on the top of search results in a specified marketplace…
After they come through your digital asset, you refer the customer to a local service business – who insists on paying you for exclusivity to keep sending them customers.
Imagine having 45 of these pay you anywhere from $3k to $750 per digital asset.
How many of these would you own and balance?
How much passive income would you really want when these are sending you money – predictably – every month whether you work or not?
Obtaining Your Raw Materials
As you run this business, you’ll go through tons of raw materials over the years.
All kinds of different supplies are necessary for beauty parlors, and you might need different supplies based on which services you offer.
For example, if you’re offering nail services, you’ll need tons of nail polish.
You’ll also need specialized lamps for drying nails, files, buffers, and much more.
If you’re offering facials, you’ll need specialized masks, clothes, serums, oils, creams, and more.
Those are only two examples – you’ll find that every single service demands different raw materials, and this all adds to your overall costs.
While different services require specialized supplies, there are some items that you’ll need for all your services. These include things like furniture, lighting, decorations, towels, and so on.
The best way to buy these supplies is to purchase in bulk. While ordering online is certainly an option, you might also find wholesale suppliers in your area. These beauty depots contain everything you need, and you can get deals based on how much you buy.
That being said, pricing is only part of the overall equation. Cheap items lacking in quality are never worth it, no matter how cheap they might be. If you can, strive for a balance between high quality and low prices. Again, it’s easier to get the best deals on the highest quality supplies if you buy in bulk.
At some point, you’ll probably need to hire staff for your beauty parlor.
Maybe your content to run your business from home as an independent entrepreneur. There’s nothing wrong with this approach, although your business will never grow.
In order to push this business to its full potential, you’ll need to rent out a business space and hire employees.
This is an important step towards building and expanding your business because your employees have direct contact with your customers. Your hiring process ensures that your customers are getting the best experience possible.
Hiring staff also helps you add new services to your business. You might not be qualified to give massages or facials, but you could hire someone who is. Adding new, skilled employees make your business more versatile.
As a general rule, it’s best to hire staff that has some form of training; even they’re performing basic services such as manicures. Untrained staff might cause health problems or injury because of improper technique.
But skills and training are only part of the equation. You also need to take into account the personality of your new employees. Remember, you’re building a team. If you think one person might cause trouble or drama within the salon, they’re probably not a good fit – even if they’re the most qualified candidates in the world.
Wages represent a major part of your overall operating costs. There are a number of systems you might consider. You could pay your employees a flat hourly wage.
You might also choose to pay them based on commission. For example, if a service is $20, they would earn a 25% commission of $5.
You might also choose a hybrid system, which combines both an hourly wage and a commission on each service. To encourage sales, you might also want to reward your employees if they refer to customers. For example, you could offer your customers a 50% commission on all new referrals.
These are only a few examples of various payment systems you might choose.
Aside from wages, you’ll probably need to pay for uniforms for your employees.
Pay your employees a fair wage, which encourages them to work hard and contribute. The commission is a great way to create a sense of teamwork within the business. As your employees earn more and more commission, they’ll feel like they’re contributing to the business in a strong way.
Marketing Your Beauty Salon
Like most businesses, your overall success depends on a solid marketing strategy.
Part of this involves branding. Create a beauty salon which reflects your unique personality. Don’t fear to get creative and stand out from the crowd. Beauty salons offer very personally, intimate services. Because of this, you are marketing yourself is a big part of marketing your business.
Make sure that potential customers feel welcomed into your salon. Try to create a friendly atmosphere.
Every customer should feel special, as these services are luxury experiences for the most part.
There are many ways to make your salon unique and interesting. Choose relaxing, soothing music. Pick inviting decorations. It just may be a good idea to pick a theme and set an atmosphere that reflects that theme.
For example, a tropical themed salon might have tons of plants and bright colors. If you’re going for a more luxury, high-class salon, consider spending a little extra on furniture and choose sophisticated colors.
Aside from branding, you have many different options for your branding strategy.
Creating a website is always a good plan. Without a website, customers won’t find you with Google. Speaking of Google, you should also get listed on Google Maps as soon as possible. This can be an excellent way to connect with local customers in your area.
Social media is perfect for marketing a beauty parlor. You can promote your business every time your customers get a service. Take pictures of the before and after results and post it to social media.
This strategy works especially well for interesting nail art designs.
You might also consider creating a blog or a YouTube channel explaining the various services and offering beauty tips.
Email newsletters are also incredibly effective and provide some of the best marketing and lead generation results. Email newsletters help you communicate and interact with your customers in a variety of different ways.
You might want to write fun and interesting emails to your clients simply. Or, you could keep them updated about new services and new developments in your business. You might even offer exclusive deals and coupons through your email newsletter.
The best method is to use a mixture of these techniques. Most of your emails should be fun and interesting, but you can write a few “sales” emails every now and then.
All of these are perfectly valid marketing techniques, and you can use any of them to draw in customers. But whatever you do, choose at least one of these marketing techniques. Without a solid marketing strategy, you’ll definitely struggle to bring in new customers, and your entire business depends on a steady stream of customers.
If you’re running your beauty salon from home, these marketing techniques are even more important. With a home business, you don’t have the same “in your face” attraction value of a brick and mortar salon.
Creating Your Own Products And Expanding Further
As your business expands, you might eventually reach a point where you can’t seem to earn any more money with the amount of space you have.
You might consider opening a second location. You might even choose to start a franchise in the future. While this might be a great opportunity to expand and earn more money, it might also require tons more work.
You also risk damaging your reputation as you allow other people to run your businesses. While stepping back into a more “behind the scenes” role might sound like a lot less work, it’s not always the case.
If you’re not interested in opening other locations and hiring tons of additional staff, consider creating your own products.
This could be a great way to explore a new revenue stream while still focusing on your general niche.
Research the manufacturing process of things like nail polishes, facial masks, skin creams, and any other beauty products you might be interested in producing.
Some are much easier to create than others. For example, oil cleanser is typically made entirely out of essential oils. Mixing these oils together isn’t difficult. That’s just one example, and there are many other examples of easy products you can easily create and sell.
The marvelous thing about this strategy is that you already have a customer base. Market your products to your existing customers as they come in for services. You’ll find that many of your loyal customers are willing to support your new product-based business.
You can also market these products online, giving you access to an international market that would’ve been otherwise inaccessible.
Overall, creating products is a great way to expand your business without massive additional investments. Creating products is much cheaper compared to renting additional space and hiring new employees.
Licensing, Permits, and Insurance
Like almost any business, you’ll need a license to operate your beauty salon.
Business licenses might cost a little extra money, but it’s definitely necessary. Without a proper business license, your salon won’t be legal, and you’ll be shut down.
You might need to do a little additional research to figure out exactly what kind of licenses and permits you need to operate your business legally.
Your best bet is to contact your local government office or town hall. They’ll provide all the necessary information, and they’ll help you figure out exactly what you need.
Insurance is also very important.
Although insurance might not be legally required, you should view it as mandatory. Without insurance, you’re totally at risk for all kinds of disasters, legal action, and things outside of your control.
Without insurance, you could lose everything in the event of a fire or a flood, for example. Your customers might also sue you for injuries. These are a few examples of things that insurance protects you against.
As part of the permit and licensing process, your business may be inspected by local officials. They’ll be searching for safety, health, and hygiene concerns.
It’s very important to keep your beauty salon clean at all times – even after you’ve successfully obtained your permits and licenses. Beauty salons deal with people’s skin, nails, hair, and other potentially dirty areas.
Disease, fungus, and infections might spread rapidly through the salon if you’re not careful.
Always sterilize any equipment you’re working with and clean the entire salon regularly. If you skimp out on cleanliness, your customers will suffer. Your salon might develop a reputation for being dirty and unhygienic.
And if you’re not sensitive to some circumstances, you could have your business license taken away after complaints and repeated health violations. Keeping your salon clean is more important than many people realize.
A beauty salon is a great choice for any entrepreneur who might be passionate about this industry.
The profit potential is incredibly high.
Even though you might have to invest considerable funds into this business during the early stages, you’ll earn a return on that investment in a short period of time.
If you don’t have the necessary funds to start a fully-fledged beauty salon, you can always start a home business first, and then expand when you’re ready. This could be a great way to build up a solid customer base before investing in a business space.
You can expand this business at any stage. Even if you’re earning 7 figures with your beauty salon, you can create your own product line and establish a completely new source of income.
As long as your marketing strategy is solid, new customers won’t be too hard to find. We highly recommend starting a social media account and creating new posts every single day.
Once you’ve established a customer base, an email newsletter encourages engagement and continued sales.
Watch for the latest developments in the beauty industry because this niche is quite fast-moving.
New innovations, trends, and products continually make an impact.
Staying on top of all these changes ensures that your customers are always receiving modern, stylish treatments.
This business is strongly based on your personality. Unfortunately, you might not have much success if you’re not a “people person.”
You’ll be interacting with customers every single day, and it’s important that you always have a pleasant attitude.
A beauty salon is a challenging and rewarding business. But it’s much less of a challenge if you establish a clear business plan before getting started. If you think you’ve got what it takes, then why not give it a shot?
It could be a perfect business for you.
Local Lead Generation Helps Entrepreneurs to 6 Figures in 2019
There’s forever going to be an opportunity to serve someone in your neighborhood that are seeking to improve their appearance.
Whether through the handling of nails, skin, hair, or other cosmetic need…
If you can stay on top of the developing trends, then there may be an opportunity for you to step into the crazy world of opening a salon.
However, there are some rather large brand names in a number of cities that handle customers exclusively and on a recurring basis.
You’ll have to work against that bias just to get started wherever you’ll set-up shop.
That’s why the method of business in local lead generation serves me well…
I can set up shop in just about any city, in any industry, and send more buyers to a local small business.
The exciting thing about this is that I’m able to leverage the internet and produce a rentable, marketable result by…
• Establishing a new digital billboard.
• Practically staple it to the top of the screen on local search results.
• See the free web traffic power it 24/7 and collect all the hungry buyers.
• Send them to local business and collect the monthly check to keep it going.
I like to refer to this basic concept, and the ability to make it work online, as passive income…
For me, that had meant collecting a cash flow every month when I was working a full-time job in a corporation.
I operated this from my laptop at home on nights and weekends – and I had invested a lot of time because I was on a mission to get my time freedom back.
Eventually, my spare-time side hustles accumulated a monthly revenue upwards of $10,000 per month, and I left the 9 to 5 like it was going out of style.
Having never looked back; I now enjoy giving myself more time off, vacation time, and opportunities to travel the globe to visit family and friends.
That’s the power within our lead generation coaching program.
Just check out what’s been happening for my first project – a digital billboard ranked for limo rentals…
You can piece one of these together to last for years if you follow a proven system.
That is to say; I’ve been collecting as much as $750 per month for several years now…
And I’ve hardly needed to go back and maintain it because I know it’s working!
I keep cashing the check!
I digress; this is a straightforward project that took less than a day to build, as you can see here…
Simple, functional, and effective; the minimalist mindset of working quickly and confidently can pay off dividends.
As I wake up daily to my multiple 6 figure lifestyle, I’m grateful for the multiple 6 figures I see every year…
And it’s all thanks to what I think everyone should at least take a look at…
Our local lead generation coaching program – where I learned automatic strategies and even more methods get this business model as hands-free as I can.
Want more time? How about more cash? Nothing’s guaranteed in business, but the hustlers know that it takes some energy to make anything work.
Check it out already…