Looking for the best Amazon FBA course in 2018? Look no further, I’ve compiled a great list of the top 5 courses for beginners or intermediates that I’ve utilized to build myself 2 successful FBA businesses.
I would say that you can’t go wrong with any of these courses, they stand alone as a blueprint that’s gonna take you from a complete newbie to establishing your first success online.
Much of the content of these courses are more or less the same but the teaching style is different because of the different personality types. So that comes down to your personal preference.
I can say that Amazon FBA business is a great vehicle & opportunity at this time in this great age of rising popularity in entrepreneurship especially making money online and living that laptop lifestyle.
I have to admit, Amazon FBA was not my first love.
I had already established a multiple 6 figure online lead generation business before I dabbled with Amazon, where I get paid for simply generating leads for small businesses. Amazon is great, but my bread & butter is lead gen and its how I make most of my income online more on that later.
Anyway here’s my top 5 list from an unbiased reviewer that’s not affiliated with any of these programs or coaches.
- 5. Ultimate Amazon Seller Course by Philip Covington
- 4. Proven Amazon Course by Jim Cockrum
- 3. Amazon Freedom Course Review by Dan Vas
- 2. Online Retail Mastery by Beau Crabill
- 1. Amazing Selling Machine by Matt Clark & Jason Katzenback
- Pros & Cons of Amazon FBA Business
- Conclusion – Why I prefer Lead Generation Over Amazon FBA in 2018
5. Ultimate Amazon Seller Course by Philip Covington
He may not have the most eye candy youtube videos with Lamborghini’s but his course is as legit as it gets.
Just covers the entire scope of the Amazon business in meticulous detail from taxes, shipping label templates, branding, & more.
He has formal education in engineering so that may explain his hyper attention to detail, he has been in business for himself for over 20 years so hes not just one of those YouTubers that’s got like 2 years experience. & That’s important because there’s a lot of posers in the coaching industry. You want to definitely do your due diligence and know that the coach is still running the business he’s training you on, & making great money separate from his coaching business.
Phil covers everything forming LLC, doing Taxes, book keeping to product research, negotiating with suppliers, private labeling, to selling the course.
Can’t go wrong with his course if you’re serious about Amazon FBA.
Only reason he’s not cracking higher up on the list for me is the community of students is not as booming as some of the other more popular courses but its not bad either. Sometimes smaller groups are better because its more intimate.
Course price $497
He also has higher purchase prices for including what he calls “hot picks” which are products that Phil has personally done the product research on, now are these products guaranteed success, no its not. And even without hot picks, Phil so does a great job training you on proper product research methods. Its actually one of the biggest part of the entire course.
Read my full review here.
4. Proven Amazon Course by Jim Cockrum
Jim Cockrum is a great teacher, and he’s also a true veteran when it comes to selling e-Commerce online.
They claim they have 10x the amount of success stories compared to other Amazon courses, its kind a hard to tell if that’s true but they do have a lot of members inside this course. Partly because its been around since 2009 and the price of the course is only $399.
Its a solid course for sure, shows you the Amazon business, private label model, etc.
Only reason I place it 4th, is because it felt bit disorganized at times, sometimes the videos are webinars and you have to dig through the video to find information.
What’s cool is they do have their own software that you get with the course that helps with product research.
Not bad for $399 course
Click here for my full review.
3. Amazon Freedom Course Review by Dan Vas
Out of all the young Amazon FBA YouTubers out there, I do like Dan Vas’s program the best.
Yes he is young but don’t that fool you, this kid knows his stuff.
Some Amazon FBA courses out there are missing things or much more slim than others, not with Dan.
You can tell that Dan has a very meticulous, almost perfectionist personality, he doesn’t leave anything out instead he goes very much into detail on every single step A through Z in very easy to understand manner, also he can talk fast so it helps to keep the lessons brief and straight to the point. IMO his free videos on youtube are also very practical and straight to the point which is what originally drew me to look into his course.
There’s a lot of Amazon FBA coaches coming out in 2018, especially using youtube as an platform to appear to be an expert but when you go through some of their content or courses & you know what you’re looking at you can see there’s not much substance to it. I’m convinced there’s many Amazon FBA coaches coming out that don’t really have that much experience with the business itself yet, but just primarily making money with selling courses.
Dan Vas’s course actually has substance to it, so I can tell he actually runs a real Amazon FBA business, so kudos to him.
Very affordable price at $497
Click here for my full review.
2. Online Retail Mastery by Beau Crabill
Another young coach that’s on youtube as well, he’s young but he has over 10 years of E-Commerce business, so he’s been doing it since his early teens. He claims he has been entrepreneurial minded since birth.
Bill is a dropout from a division 1 college where he had an athletic scholarship, as a 4.24 min a mile runner.
He left it because he was already running a 7 figure Amazon business.
This guy puts a huge emphasis on building a long-term Amazon FBA business, he doesn’t even recommend private labeling really.
With his training its all about becoming an ungated seller on Amazon, finding qualified suppliers and selling major brands on Amazon.
The big brands you see at Wal-Mart, Macy’s, Target, Best Buy, etc
I think selling big brand is a great idea but there are some steps involved before you’re qualified to sell these brands, I still think there’s plenty of opportunity in private labeling as well though, so I can’t say definitively is Beau’s approach is the best ever.
Course Price $997
Click here for my full review.
1. Amazing Selling Machine by Matt Clark & Jason Katzenback
This was the first Amazon FBA course that I invested in back in 2016, since then its gone through several updates and might be one of the most popular courses out there. Due to the fact that the coaches run pretty large paid advertising campaigns on Facebook & youtube to promote this course.
Unlike Beau Crabill, they really hammer down on the private labeling model, which means you creating your own brand for a product niche.
The traditional model of private labeling is simply rebranding the same product and putting it up on Amazon, for example, if there’s a vitamin D product on Amazon that’s selling well, find a very similar or same product from a manufacturer and you simply slap your own brand on the same product.
What ASM teaches is just few steps further, what they call “product tuning”, meaning you find products that’s not doing too well, read the reviews and see the short comings. They don’t recommend going out and proto-typing your own product or anything which can be too time consuming and expensive for a beginner.
More about minor tweaks you can add to the same product. Maybe the reviews are saying that the directions are unclear, etc you can then sell that same exact product but you may include instruction manual to use the product better. Or better Box or packaging.
These guys know their stuff and they have a large community once you join the program of their students that are working on this business everyday so you know that their course works if you stick with it.
What I like is that because its a partnership of Jason & Matt, they’re able to create on-going content separately (ie: it might be an interview with another successful Amazon FBA seller) which keeps things nice & fresh.
Course Price: $3997
My full review here.
Pros & Cons of Amazon FBA Business
Don’t get me wrong, Amazon FBA is still a great online business opportunity, I’ve made some good money with it but its important to set the right expectation because every business has pros & cons. And understanding this should better put into context why I still favor the local lead generation business over Amazon FBA despite 2 successful products launches.
- First obvious reason, Amazon FBA handles your inventory, packaging, shipping & returns which are all major constraints holding small business owners back from being able to scale their physical product business in the past
- Obvious reason all these coaches give which is that Amazon account for 44% of US online retail sales. Their revenue is growing significantly each year at 20-30%. and they’re establishing new delivery methods of drones, more warehouses, same day shipping, local pickup location, etc
- Amazon has so much trust with consumers and huge customer base 200 million visitors every month
- Repeatable process, once you know how to successfully sell 1 item on Amazon, you can duplicate the same skills to sell more products
- Passive income: Once your product listing ranks, you can make sales from free, organic traffic.
- There are ways to have an edge over the competition with some marketing skills, such as running paid advertising and collecting emails and then marketing your product to your list.
- Competition, becoming more competitive each year as more people start doing Amazon FBA, which drives prices down and takes longer to rank your product
- Potentially low profit margins, Amazon FBA fees can go up to 25% of the product price at minimum $1, on top of shipping fees, competition low balling, advertising fees, you gotta be very careful or you can end up grinding away and feel like you’re working hard & making money online but not have much profits to take home
- Competition can come steal your product idea
- Can’t collect customer’s email
- Dealing with negative reviews
- Difficult to control your rankings because much of it is determined by the customer reviews
- Take a long time to get your product listing up (4-5 months) and start getting sales because of all the preparation required in picking the right supplier, ordering samples & testing it out, ordering bulk, waiting for shipment from overseas.
- Always at risk for Amazon banning your account for violating TOS and then your business can go from 6 figures to zero over night.
Conclusion – Why I prefer Lead Generation Over Amazon FBA in 2018
Amazon FBA makes it easier than ever to start your own physical product business. One has to understand that it still comes with all of the drawback of a physical product business though such as you’ll always run into high competition because its so easy for someone else to source very similar or exact same product as you.
High competition means smaller profit margins (especially with Amazon FBA 15-25% fees) you’ll have to sell large volumes to make decent money.
Selling large volume means having to deal with more customers, which equal more potential issues that can arrise with supplier, product quality control, returns, bad reviews, etc
There’s a lot of moving pieces to the Amazon FBA business
- Product Research
- Finding Supplier
- Vetting our low-quality suppliers
- Private Labeling
- Negotiating deals with supplier
- Optimizing your listing
- Running Facebook Ads to help your listing
- Inventory management
- Dealing with Negative or Fake Reviews
- Selling your business
Any mistakes in any of these steps can cost you hundreds of thousands of dollars, and so the mentors that I’ve listed above will help prevent those costly mistakes and fast track your success.
Each course is well worth the investment imo, you might just wanna go with the coach that you will the most affinity towards.
I put Amazing Selling Machine at #1, because A.) its a very solid program and B.) its like the first course I invested in and had success with. It wasn’t till later that I decided to check out other courses. I decided to list the top 5 because imo these are all equally great Amazon FBA courses, the upper tier.
For me though, I decided to get into Amazon FBA business after I had already developed a multiple 6 figure local lead generation business.
I simply wanted to diversify my income stream and try out this whole eCom business. But after couple years of it, I’ve decided to go back to doubling down on building my online business with lead gen & blogging.
Because its so much easier to scale a business that sells a digital product (online course) or service (lead generation)
You don’t have to deal with the hassle of suppliers, picking the right product and on-going customer order fulfillment.
With Lead Generation, I just had to master 1 skill and I could do it over and over again much more rapidly & easier than trying to sell multiple products on Amazon.
This is why I believe Amazon FBA & the Shopify Dropshipping business has the most amount of coaches & courses coming out because after a while the physical product business can get pretty repetitive and with lower profit margins, it can cause a major burnout.
Digital product or service is nearly 100% profits.
Higher profit margins essentially means doing less work for more money.
At 15% profit margins selling on Amazon, I have to sell $100,000 per month just to make $15K in profits.
Also Amazon recently increased their fees AGAIN.
With my local lead generation, if I land just few high paying clients I can make $15K per month and on auto-pilot for no need for dealing with physical products.
This is an example of one of my lead generation sites that’s been making me $750 per month since 2014 pretty much on auto-pilot.
I’ve found this leadgen business much more stable & easier to scale than Amazon FBA.
So this is why I started this blog to shared with others the lead generation coaching program that changed my life, it has allowed me to quit my 9 to 5 job for good and I’ve been an online entrepreneur ever since even though I had no business or sales experience prior. I also felt that my lead gen biz was more rewarding because I’m able to develop a personal relationship with small business owners and able to impact their life in a major way.