Hey guys, so today’s gonna be incredible important.
If you’re super interested in making money online and just need a place to start with eCommerce, then listen up. I’m about to break down the top five best darn eCom courses that currently grace the internet.
For starters, I’d just like to point out that some of these courses were endorsed by some pretty big names in the business and sales world.
It doesn’t take somebody with a doctorate in business management to recognize names such as Tai Lopez & Grant Cardone.
(Hell, I’m pretty sure everybody has been targeted by Tai Lopez’s ads by now. How many cars does he have again? Leave the answer below in the comments, I seriously wanna know!)
So if you’re reading this, then you’re clearly interested in the concept of running a laptop business from the comfort of your apartment while living life exactly the way you want.
And you know what? You owe it to yourself.
Since I have quite a bit of experience with all the coaches you find on the internet nowadays, I’m gonna break it down for you like a dance routine from the ’90s.
(Don’t make me bust out my MC Hammer pants.)
So what we have here, ladies and gentlemen, are a selection of the absolute highest-quality courses that are going to teach you the basics of dropshipping.
In case you don’t know exactly what that is, it’s the process of using the internet to create an digital e-commerce store with Shopify and driving potential customers to it (typically through paid advertisement.)
Your main heavyweights for ads are gonna be either Facebook ads or Google Product Listing Ads, though there are some who swear by the efficacy of Instagram Ads.
(Be careful with Instagram though, things can get expensive pretty quick…)
What you’re gonna quickly realize, is that your success largely relies on your ability to master these ad platforms.
That means putting all your eggs in one basket, and hovering over that basket like an eagle watching its young.
The thing that makes paid traffic, well, “a thing…” is that you can immediately put eyes on your business from day one. Get your targeting metrics down, double check everything, open up that wallet, and boom!
You’ve got people looking through the window, scratching their chins and thinking about buying yo shit!
One of the drawbacks however, is that traffic can get expensive, cutting into your profit margins.
Sudden spikes in the cost of your ads can be unpredictable, as well.
This can quickly deliver the knockout punch directly to your pocketbook because with physical products, you’re already looking at a 50% profit margin. This is pretty normal, due to the cost of goods sold. (ie: you still have to purchase the product from a supplier somwhere overseas).
You’re also relying on somebody else (aka the manufacturer) being able to fulfill your orders, as well as the postal system delivering your items in a timely manner.
(And in some countries, that can get pretty rough…)
So if you sleep on your campaigns, you can actually lose money!
This is why to this day, July 13th 2019, paid advertising in the form of Facebook, Google, YouTube and Instagram ads has been somewhat… Limited.
I’ve only truly had longterm success with these types of traffic when I sold digital products, such as my marketing and lead generation services for local businesses, or for instance a coaching program.
Here’s a question for you, can you imagine why that is?
I’m gonna spoil it for you if you haven’t already figured it out.
It’s because a digital product is almost 100% profit.
Heck, other than a measly little hosting fee, or the cost of doing updates to your website…
You get to keep it all. That means more gold to line the coffers. More treasure to stuff into your Viking longship.
And still, with all the knowledge I’ve accrued over the years about these different types of businesses, I still have a preference.
Knowing what I know now, I’m personally batshit crazy about the lead generation business model over Shopify dropshipping. Hands down, no contest. On top of keeping more of the profit, not having to deal with shipping, and not worrying about shortages of products…
I also deeply enjoy working with small business owners and impacting people’s lives on a more personal level. Don’t get me wrong, eCommerce is cool… But having a handful of lifelong customers that you build a friendship with is way more fulfilling than dealing with thousands of customers that buy something on my Shopify site just one time.
Full disclosure: I’m making $50K per month with lead gen, but more on that later.
I mean, hey. I’ve made some good money with drop shipping as well, and I could see how personal preference plays a factor as well. Whatever works for you, you know?
So let’s get to the meat and potatoes. (Can you tell I’m hungry?)
If you’re serious about building an eCom business, I would def recommend any of the following five courses, still alive and well.
5. ClickFunnels Training Program by Justin Cener
The title says it all.
Something that sets Justin’s course apart from other drop shipping courses like it, is that he shows you how to test out a product before spending a bunch of time and money focusing on something, just to find out it’s a flop.
It’s kinda like using a metal detector to navigate your way through a minefield of financial ruin. Watch your step!
I really like Justin’s approach of first using Clickfunnels to create a reasonably quick and easy funnel for a product. This allows you to test it out with Facebook ads first before going all-in on creating a whole Shopify store which can be a real pain in the ass if you don’t see a return.
That’s one of my biggest annoyances with the eCommerce business model in general.
A lot of it is about the spending your days just throwing stuff at the wall & seeing what sticks Not to knock the value of going through a lot of trial & error, but sometimes it can get a little bit ridiculous. There’s also a lot of upfront labor required, with zero guarantee that you’re going to see even a dollar for your time.
Believe me when I tell you… there’s nothing worse than spending your afternoon creating an entire Shopify store, only to realize later on that your angry red rubber ducky simply will not convert well on Facebook.
(Ever seen those? With the little devil horns? So cute…)
I think its a lot smarter to use something like Clickfunnels first to quickly build out a simple little one-page site. Using a landing page builder like this allows you to quickly duplicate templates, so that all you have to do is make a couple quick edits to the texts, and image, on-site copy and SEO tags… and you’re good to go.
For a full review that’s chock full of information just about Justin’s course, click here.
4. Smart Google Traffic by Ezra Firestone
This course by Ezra is another unique and effective course. Other than having a super stylish man bun, Ezra lays down some serious thought nuggets for you to ingest.
More specifically, his course made my list because it takes a different angle from the first two courses I laid out for you. His use of Google’s e-Commerce paid advertising is really cool, and he teaches you pretty much everything your heart could desire about this type of advertising.
This is huge for one main reason. Think about it, how do you locate things on Google? You actively search for them and find the best product for you, right? Bingo!
What’s great about these types of ads are that you get to target keywords that your potential customers are actually typing in their search bar, so you’re generating traffic of people that are already interested in buying from you, kinda like generating leads for local businesses using Google’s search platform (my personal favorite of all, but I’ll give you a rundown of that later.)
This is different from Facebook ads, which rely on hoping to locate the right demographic (age, location, gender, interests, do they like puppies, kittens, or lizards…) to hop into their living room as they scroll through Facebook in their undergarments, trying to interrupt what they’re doing and convince someone to buy a product that they weren’t even seeking out in the first place.
I mean, they were just looking for some dank memes, bro.
Its surprising to me that so few dropshipping courses out there actually teach this strategy.
If you want to know more about this, check out my full review of Ezra’s course here.
3. eCom Success Academy by Adrian Morrison
Here’s another winner. Besides looking all cool with his popped collar and chain bruh, this guy really lays down the knowledge in a very real way.
The course is also pretty damn well put together, and it starts with a seven-part Shopify training that’ll teach you how to build your first eCom site from start to finish. And for when you need to add all the bells and whistles, he even shows you which plugins you need to get to make certain add-ons to the store and get things nicely dialed in.
The next part is how to track sales & conversions with Facebook, which is absolutely crucial when dialing in your ads and making sure you keep every dollar you can. And mind you, you don’t ever want to look at saving money on ads as a way to keep more of your money.
The object of the game here is to trim the fat off of your ad spend so you can invest it right back into your money maker. It’s all about that abundance mindset.
On top of all that, he’s got a killer 12 part Facebook ads course that’s gonna give you everything you need to run ads on Facebook.
Much of the success with Shopify is going to come down to your ability to navigate through the dangerous and cutthroat alleyways of Facebook ads, keeping a close watch on your pocketbook. That means making sure your ROI is in the positive.
It is expected for you to spend at least 2 hours daily on Facebook ads and checking conversion rates (that means making the people that look at your stuff actually buy your stuff…)
Also, you’re constantly checking back in on your cost per click and creating new ads on a daily basis to ensure you’re making money every day.
And hey, look. I’ve used Facebook ads quite a bit in the past to sell lead gen coaching as well as some physical products.
The problem with Facebook ads is that they need daily attention because the party can be rocking ala the band LMFAO at the club… And then SMACK. Everybody’s gone, leaving nothing but beer can and the stench of bad decisions behind.
This is due to ad performance changing every minute due to constant fluctuations in price.
This is one of the main reasons why I speak so highly about the local lead generation business model because it teaches you to build digital real estate that runs on free traffic and delivers hefty paychecks straight into your bank account.
And that’s a consistent thing. That’s because once you get the process dialed in, you’ll be ranking and banking like it’s nobody’s business.
Anyway, I digress… Adrian Morrison’s Shopify course was one of the first ones I grabbed off the shelves and devoured piece by piece until I was living and breathing every aspect of it.
Since then, it has been updated so you can be sure that the lessons are current with the state of affairs on Facebook as we see them today.
Everything is up to date, the business model he teaches is to find a product that’s already having success on Facebook and either duplicate that or come up with something better.
To top it all off, his course is extensive & thorough. Hey, it’s even been endorsed by Tai Lopez & few other big wigs on the internet side of things. So as you can see, Adrian does a great job marketing it as well.
Got your interest piqued a little? Read my full review here.
2. eCom Elites by Franklin Hatchett
It was Franklin who first taught me the notion of picking hyper-niche products & selling it on youtube.
His Yoda-like wisdom was that you can get a lot better results if you sell to folks that have a particular interest or hobby. The key here is the human element, aka passion.
Hey basically says that you should not pick a niche with too broad of an audience on Facebook such as “lingerie” or “shoes” since then you’re competing with the big dogs and name brands like Reebok and Victoria’s Secret. This is largely due to the fact that people are creatures of habit, and once they trust a particular brand they typically stick around.
In these types of industries, people care deeply about the quality of the brand. this typically means that they wouldn’t wanna buy a knock-off brand shipped from China.
A really good example of a very specific product that Franklin did well with is animal pendants. He sold a bunch of owl pendants and he targetted people that had liked owl pages on Facebook.
He figured that people that show likes to owl pages of FB are passionate people, and he was right. Clever dude, huh?
I’ve made some money with this approach thanks to Franklin.
This can definitely bring you some quick little “wins” if done correctly, the only drawback being that with this method, the money you make will not generally be long-term because you’ll eventually exhaust (use-up) your audience.
To read my full break down and in-depth review of Franklin’s course, click here.
1. eCom Hacks by Jared Goetz
This one’s actually a very solid course 4/5 stars. Jared pretty much teaches you the ABC’s of identifying what products you might consider selling, finding the right suppliers of a product, setting up a clean-looking eStore using Shopify, and finally how to effectively use Facebook ads.
His method for FB ads is definitely different from lots of other gurus suggest. Basically, he suggests that it can sometimes give you surprisingly good results if you do more broad targetting, centered around (shockingly) the use of cheaper ad objectives like optimizing for “page likes” instead of conversions.
It’s just so crazy that it works sometimes.
If you’re on the up-and-up of the theories of other coaches, you’ll recognize that this is very different from what Franklin Hatchett teaches, for example, which is to focus on getting conversions and page views (aka people visiting your website or entering your funnel and slowly… going… down the funnel… all the way to the purchase button!)
In my experience, this does drastically lower the cost per click and allow you to find potential buyers with a broad sweep and a little sprinkle of money over a target area.
The issue, however, is discovering whether or not you’re actually going to convert with that kind of traffic. that’s where the next step of the process comes into place, and Jared pulls the ace out of his sleeve and slaps some retargeting ads onto that same user base.
It can definitely get you some good results, although it is rather ad-intensive and can take more time to implement. IT seems to rely on the concept of impressions, where basically you have to tell somebody about a product 37 times before they actually remember you.
Jared’s young, but that doesn’t stop him. He’s definitely got some experience figuring out e-Commerce on his own.
One thing is for sure from using his course, he’s not one of those wanna-be guru’s out there that took someone else’s course and just regurgitated the same stuff back onto his dinner plate. (That would be pretty gross, right?)
He actually has genuine experience of the trials & tribulations of doing dropshipping before it was “the thing to do,” working extensively with the hoverboard to be exact. (When it was trending, that is.)
Cool fact- Mark Cuban actually reached out to him to invest in his company.
Unfortunately, things didn’t work out on that deal, but the good news for him is that since then he’s made the second fastest growing Shopify store. The first being Kylie Jenner.
Jared is overall, a very interesting and down-to-earth guy that put a lot into this course.
Unlike sticking your fingers in a light socket, you really can’t go wrong with this one. click here for my full review.
Conclusion: Why I prefer the Lead Generation Business Over E-Commerce, July 2019
From all the different eCom courses out there, the ones listed above are what I find to be the best eCommerce courses currently on the market.
This is because not only do they give you everything you need to start making at least several thousand dollars per month, but each course taught me something new that I didn’t know about the Shopify business model prior to taking that specific course.
This tells me these courses are created by legit eCom coaches that’s got real experience doing the actual business itself for several years at the very least.
From someone that’s actually done this business myself and went through many of these courses, I can tell right away someone that’s got some serious experience versus someone that’s still kinda new to the game or perhaps taking a lot of the same concepts that they were taught from their mentors and re-created their own course around it.
The bottom line.
E-Commerce Shopify Dropshipping business is one of with plenty of opportunities to make money with.
If selling physical products interest you, then you might wanna give dropshipping a try before you jump into Amazon FBA, which requires a lot more capital investment & time. More hoops to go through.
However, here are some of the things I don’t like about drop shipping & the reason I do more lead generation now instead:
- Many of the dropshipping products that convert on Facebook are trending/fad type of products that won’t have longterm success
- Managing Facebook ads can become quite the nuisance because it requires daily monitoring & tweaking. I much prefer businesses that run on free traffic. Mistakes on FB ads can quickly become hugely costly.
- Shipping from China can get pretty sketchy at times, customers receiving broken products, dealing with incompetent suppliers, long shipping times, bad profit margins when shipping individually
- Only 10-20% profit margins when its all said it done, cost of advertising can get really high and of course cost of goods sold
- Not as easy to scale as people like to make it seem. The more you scale the more customer complaints you’ll inevitably get that you have to deal with, returns, broken products, dealing with chargebacks, etc
To me, making money with drop shipping felt like I was still trading in my time for money.
Because the profit margins are only 10-20%, you have to sell a pretty big volume to make decent money, but as you sell big volumes, you gotta deal with more and more customers, which means more customer service and issues arising.
Yes, you can hire a virtual assistant to help you, but when big issues come up, you’re always the last line of defense.
After a while, I eventually had to drop this business model altogether because my time became more and more valuable as I built my lead generation business & this blog.
The time required to maintain the profits from dropshipping just wasn’t worth it anymore.
I believe this is why so many eCommerce people transition into selling courses instead.
The major key I learned is to build an online business that sells a digital product or service…
Why? So much easier to scale & super high profit margins 80-90%.
This is one of my lead gen site that generates leads for a limousine rental company. Its been making me $750 per month on autopilot since 2014.
Thanks to my lead generation business, which btw runs on free traffic so the income is passive & residual, there’s no on-going work I gotta put in to maintain my income, so when I get to work, its to add a new income stream, I’m perpetually increasing my monthly income, that’s what excites me.
Not doing something repetitive just to maintain a certain level of income, that leads to burn out for me.
With lead generation, you can help so many businesses out there. I mean what business doesn’t want more leads online?
So I’m always on the hunt for something new, some new business that I can begin working with and increase my passive income.
So if you’ve been searching & looking hard for the best eCommerce course so you can start your physical product empire, you might want to consider lead gen instead.
As someone that’s tried both, lead gen has been far greater reward for my time.
Go here for the lead gen coaching program, my #1 online business recommendation as of June 2019.
Here’s just one of the many success stories from a couple that know absolutely nothing about the internet or how to utilize SEO to build and rank their own websites to rack up some amazing dividends…
Just look at how happy they are. I saw this guy josh (the man in the pictures) hit the ground running with the skills he learned in our course and community.
Within the first couple of months, he had $11K in recurring income from deals he closed before even completing the course.
Yes, you read that right. Once you’re plugged into a success community like ours, you walk different, talk different and act differently than the crowd.
You have the confidence of having the combined knowledge of 4,200 (and growing) industry leaders that all go through the same steps to get to success. And forget just ranking locally for business terms, some of our group members are ranking for some of the most savage search teams on the entire internet.
Look at this blog, for example.
You think this happened without prior knowledge?
Everything I’m doing here came straight out of that course. How you utilize that knowledge to create constant, consistent income that comes to you in your sleep is up to you.
So give it a thought, set aside fifteen quick minutes of your time, and click here to set up a free strategy call. I promise you won’t regret it.