This is the list of my top 5 Shopify e-commerce training courses that I’ve had the opportunity to go through and review firsthand.
Some of these courses were endorsed by Tai Lopez & Grant Cardone as well.
High-quality courses that’s going to teach you the model of dropshipping which is creating a physical product e-commerce store with Shopify and using paid advertising to drive traffic to it: Either Facebook ads or Google Product Listing Ads.
What you’ll quickly realize is that getting good with a paid ads platform is paramount to your success with drop shipping.
Paid traffic is good in that you can begin creating traffic immediately, the drawback of course is that traffic can get expensive, cutting into your profit margins which becomes extra tough because with physical products you’re already working with around 50% profit margin because of cost of goods sold. (ie: you still have to purchase the product from a supplier overseas).
So if you’re not careful your ads can lose you money!
This is why in 2019, paid advertising like Facebook ads has only truly been a longterm success for me for digital products, like marketing my lead gen services or a coaching program.
Why? Because a digital product is 100% profit.
Knowing what I know now, I love the lead generation business model over Shopify dropshipping at this point, I also enjoy working with small business owners and impacting people’s lives on a more personal level, than dealing with thousands of customers that buy something on my Shopify site just one time. I’m making $50K per month with lead gen, but more on that later.
Hey I’ve made some good money with drop shipping as well, I guess personal preference plays a factor as well. If you’re serious about building an eCom business, I would def recommend any of the following courses.
5. ClickFunnels Training Program by Justin Cener
I really like Justin’s approach of first using Clickfunnels to create a funnel for a product to test it out with Facebook ads first before going all-in on creating a whole Shopify store which takes time.
That’s one of my biggest annoyance with the eCommerce business model is that a lot of it is about the approach of throwing things on the wall & seeing what sticks, its a lot of trial & error and it so sometimes there’s a lot of upfront labor required with no guarantee that you’re going to see a ROI.
Nothing worse than creating an entire Shopify store and realizing later on that this product simply will not convert well on Facebook.
I think its a lot smarter to use something like Clickfunnels first which is a landing page builder that allows you to quickly duplicate templates so that all you have to do its make quick edits to texts and image, & you’re good to go.
For full review of Justin’s course, click here.
4. eCom Elites by Franklin Hatchett
It was Franklin who first taught me the notion of picking hyper-niche products & selling it on youtube.
His teaching was that you get a lot better results if you sell to passionate people and you should not pick a niche with too broad of an audience on Facebook such as “lingerie” or “shoes” also these products will have heavy brand loyalty, meaning people care about the brand and they wouldn’t wanna buy a knock off brand shipped from China.
A product that Franklin did well with are animal pendants. He sold a bunch of owl pendants and he targetted people that had like owl pages on Facebook.
He figured that people that show likes to owl pages of FB are passionate people, and he was right.
I’ve made some money with this approach thanks to Franklin.
Although with this method the money you make will not be long term because you’ll eventually exhaust (use-up) your audience.
To read my full review of Franklin’s course, click here.
3. eCom Hacks by Jared Goetz
Very solid course by Jared, just shows you pretty much A through Z, how to find products to sell, how to find a supplier, setup Shopify store & how to effectively use Facebook ads.
His method for FB ads is to do more broad targetting, different from what Franklin Hatchett teaches, but he likes to use cheaper ad objectives like optimizing for page likes instead of conversions.
In my experience, this does drastically lower the cost per click however then the challenge is will you actually convert with that kind of traffic? Well Jared’s got few more tricks up his sleeve like using retargetting ads.
Jared’s young but he’s got some experience figuring out e-Commerce on his own. He’s not one of those wanna-be guru’s out there that took someone else’s course and regurgitating information. He actually has genuine experience of trials & tribulations of doing dropshipping before it was cool, the hoverboard (when it was trending) to be exact, and Mark Cuban actually reached out to him to invest in his company, but unfortunately things didn’t work out on that deal but since then he has made the second fastest growing Shopify store, first being Kylie Jenner.
Just a very down to earth guy that put a lot into this course.
Can’t go wrong with this one, click here for my full review.
2. Smart Google Traffic by Ezra Firestone
This course by Ezra made my list because he teaches you how to utilize Google’s e-Commerce paid advertising.
What’s great about these types of ads are that you get to target keywords that your potential customers are actively searching, so you’re generating traffic of people that are already interested in buying from you, instead of Facebook ads which are targetting more around a niche & trying to interrupt & convince someone to buy a product that they weren’t even seeking out.
Its surprising to me that not all dropshipping courses out there teach this strategy.
Read my full review of Ezra’s course here.
1. eCom Success Academy by Adrian Morrison
This course is very well put together, 7 part Shopify training that’ll teach you how to build your first eCom site from start to finish, which plugins you need to get, how to track sales & conversions with Facebook and then he’s got 12 part Facebook ads course that’s gonna give you everything you need to run ads on Facebook.
Much of the success with Shopify is your ability to navigate Facebook ads and keeping a close eye on your ROI.
It is expected for you to spend at least 2 hours daily on Facebook ads, checking conversion rates, cost of clicks, and creating new ads on a daily basis to ensure you’re making money everyday.
The problem with Facebooks ads are that they need daily attention because it can fluctuate in performance so much.
This is one of the main reasons why I promote the local lead generation business so much because its a business that runs on free traffic.
Anyway I digress, Adrian Morrison’s Shopify course was one of the first ones I went through and since then it has been updated so he you can be sure that the lessons will be up to date, the model he teaches is to find a products that’s already having success on Facebook and either duplicating that, or coming up with something better.
His course is extensive & thorough, it’s been endorsed by Tai Lopez & few others, so Adrian does a great job marketing it as well.
Read my full review here.
Conclusion: Why I prefer the Lead Generation Business Over E-Commerce in 2019
From all the different eCom courses out there the ones listed above are what I find to be great because not only does it give you everything you need to start making at least several thousand dollars per month but each course taught me something new that I didn’t know about the Shopify business model prior to taking that specific course.
Which tells me these courses are created by legit eCom coaches that’s got real experience doing the actual business itself for several years at the very least.
From someone that’s actually done this business myself and went through many of these courses, I can tell right away someone that’s got some serious experience versus someone that’s still kinda new to the game or perhaps taking a lot of the same concepts that they were taught from their mentors and re-created their own course around it.
The bottom line.
E-Commerce Shopify Dropshipping business is one of with plenty of opportunities to make money with.
If selling physical products interest you, then you might wanna give dropshipping a try before you jump into Amazon FBA, which requires a lot more capital investment & time. More hoops to go through.
However here’s some of the things I don’t like about drop shipping & the reason I do more lead generation now instead:
- Many of the dropshipping products that convert on Facebook are trending/fad type of products that won’t have longterm success
- Managing Facebook ads can become quite the nuisance, because it requires daily monitoring & tweaking. I much prefer businesses that run on free traffic. Mistakes on FB ads can quickly become hugely costly.
- Shipping from China can get pretty sketchy at times, customers receiving broken products, dealing with incompetent suppliers, long shipping times, bad profit margins when shipping individually
- Only 10-20% profit margins when its all said it done, cost of advertising can get really high and of course cost of goods sold
- Not as easy to scale as people like to make it seem. The more you scale the more customer complaints you’ll inevitably get that you have to deal with, returns, broken products, dealing with chargebacks, etc
To me, making money with drop shipping felt like I was still trading in my time for money.
Because the profit margins are only 10-20%, you have to sell a pretty big volume to make decent money, but as you sell big volumes, you gotta deal with more and more customers, which means more customer service and issues arising.
Yes you can hire a virtual assistant to help you, but when big issues come up, you’re always the last line of defense.
After a while, I eventually had to drop this business model altogether because my time became more valuable, as I built my lead generation business & this blog.
The time required to maintain the profits from dropshipping just wasn’t worth it anymore.
I believe this is why so many eCommerce people transition into selling courses instead.
The major key I learned is to build an online business that sells a digital product or service…
Why? So much easier to scale & super high profit margins 80-90%.
This is one of my lead gen site that generates leads for a limousine rental company. Its been making me $750 per month on autopilot since 2014.
Thanks to my lead generation business, which btw runs on free traffic so the income is passive & residual, there’s no on-going work I gotta put in to maintain my income, so when I get to work, its to add a new income stream, I’m perpetually increasing my monthly income, that’s what excites me.
Not doing something repetitive just to maintain a certain level of income, that leads to burn out for me.
With lead generation, you can help so many businesses out there. I mean what business doesn’t want more leads online?
So I’m always on the hunt for something new, some new business that I can begin working with and increase my passive income.
So if you’ve been searching & looking hard for the best eCommerce course so you can start your physical product empire, you might want to consider lead gen instead.
As someone that’s tried both, lead gen has been far greater reward for my time.
Go here for the lead gen coaching program, my #1 online business recommendation of 2019.