Is Adrian Morrison course worth the investment?
Is it the best e-commerce course out there right now in 2018?
What kind of results could I expect and is eCom really the best internet business you can start in 2018?
I will go into all of that & more because all I know is one thing:
I’m battle tested in all of the major online biz opportunities out there today in 2018.
eCom, SEO, Affiliate Marketing, Amazon, Local Marketing, FB ads
What’s the best?
Let me give you the no holds barred scoop on the e-commerce business & what internet business you should be starting in 2018 and why.
Some of the Major Kudos I give to Adrian’s eCom Success Academy
Man this is a comprehensive eCom course.
Designed to take you from complete novice to knowing the entire eCom business A through Z.
So what’s included?
- 7 Part Shopify course to teach you how to build your first eCommerce website store
- Shopify store setup – choose store name, set up payments, shipping settings
- Dropshipping – different methods, how to do it in bulk
- Add products – adding retail, adding free products, adding varrying products to increase avg product order
- Promotion Strategies – offering free shipping incentives
- Your sales page – Short vs Long Copy, Shipping time call out
- Building Your Brand – customer service, niche vs superstore, social proof
- App Arsenal – Shopify apps that make things easier & automated, like pixel app that integrates with Facebook ad tracking or mailchimp app for seamless email marketing
- 12 Facebook Ad Course – This is the second part of the training
- marketing setup – overview
- Fan Page – build the page you need to advertise with
- FB Ad Types – Adrian reviews all the ad types
- FB Ad objectives
- FB targetting
- Advanced FB Targeting – keyword mining, retargeting, lookalikes
- FB audience
- FB Pixel – tracking everything
- Writing an FB Ad
- FB Bidding Strategy
- Ads Kill or Scale
- Advanced Split Testing
Adrian is super thorough with his training, so props on that, this course is viable with someone with virtually no experience with either ecommerce or facebook advertising.
eCom biz relies 100% on Facebook ads traffic.
So to be successful with eCom you need to become good at two skills:
- The physical product side of things: Ability to pick good products to sell & brand it attractively to your target audience, & fulfill customer orders like a champ. Bulk orders, fast shipping times to customer, good communication with your manufacturer.
- Become Facebook Ads Expert: Willing to spend some money to learn, test many ads, analyze & understand patterns in your data, good creativity with your ad copy & ad image selections.
Any Negative Review on Adrian’s Course?
I don’t like to be too critical because I can see how hard he worked to create this type of comprehensive coaching courses for you
but let me give you my honest thoughts on where I think this course could’ve done a better job:
- Sometimes feels too comprehensive: for example, I didn’t need to learn EVERY single FB Ad types out there, I would’ve much rather just been told the best performing ones for eCom.
- IMO there’s too many steps to go through before you start spending money on FB, because that’s where the action happens. I worry that some students will get unmotivated beforehand.
- The first step of building an entire shopify store is too time consuming, what if the product doesn’t sell well on FB? IMO I think it is better to use clickfunnels to test different ads till you find a winner before you build out an entire shopify store. This is a method I learned from: Junstin Cenar’s Course
- This way students can begin spending on FB as soon as possible with simple $5 ads & clickfunnel that can be setup in just few minutes because you can copy & duplicate funnels easily.
- Perhaps missing training on the new FB ad features like messenger ads & live video ads, which I feel is the future
- IMO lacks some important FB ad knowledge such as:
- importance of creating multiple ad accounts & why & how?
- what to do when your facebook ad accounts get banned? how to get yourself unbanned?
- why 2 adsets with the same exact ad can perform completely differently? how to use this to your advantage?
- I think Adrian could of gone bit more indepth about how to pick hot winning products to sell
The Pros & Cons of Starting an E-commerce Business
Adrian certainly packed enough of the goods in this course I believe for you to succeed with it if you stick with it and never give up.
But with so many online business opportunities out there today, I get questions like these all the time from readers.
“I’m looking into starting X online business, what do you think?”
Becuase I was able to reach success with my own 6 figure local marketing business, I had the time to go into other internet businesses, eCom was one of them. Let me give you the strength & weakness from my own experience.
- Awesome store platform like Shopify that integrates seamlessly with various online tools like payment processors, mailchimp, or the fact that adding items is a breeze makes this whole process of building an online store as simple & non-technical as navigating facebook
- The potential to create your own unique product & brand that can go viral and possibly sell that brand later for large amounts of mula
- With an amazing product, it can begin selling like hot cakes on Facebook, & FB ads allow you to scale up incredibly fast
- Dropshipping means you don’t carry any inventory yourself, you have 3rd party companies do all of that for you
- Once you learn the skillset, it can be repeated & duplicated across many other products you could launch
- You can implement automation, eventually hire VA (virtual assistant) to handle most of the daily manual tasks of product order fulfillment
- So many different types of products could be sold, the audience on FB is vast, with FB’s dynamic targetting you can reach specific people out there. So with these technologies at our fingertips, it has never been easier & faster to launch physical products & sell it at massive scale
- Selling physical product has some disadvantages
- Lower Profit margins 10-20%, compared to information products or getting paid on marketing services
- products can break, malfunction
- Dealing with returns, refunds, chargebacks
- run into inventory issues with the manufacturer (out of stock)
- the need to order products in bulk & store it at a US warehouse so your shipping time is 3 days instead of 5 weeks (Overhead burdens)
- big pain in the ass if dealing with incompetent manufacturers
- Competition is going up as more people jump into the eCommerce opportunity, harder & harder to find that awesome unique product that can go viral
- Complete reliance on FB ads, means constant monitoring of your ad performance is required so you don’t end up losing money. If you stop spending money on FB your biz comes to a halt.
- Amazon.com is always a big competition
- Some get burned out by the repetitive tasks to keep the business going, order fulfillment can be automated to a great degree but when any issues arise you’re still the problem solver
- You need some creative thinking & intuition about the marketplace. In choosing the right product that will be popular and how to build your marketing message around that product to create an attractive brand image. These are skills that are bit harder to teach in a step by step process.
- Sometimes despite all the hard work of setting up the store & FB ads correctly, a product can still fail. Which can feel devastating because now you’re losing money on ads. The challenge is to stick with it, & launch new products. I’ve seen case studies of students that went 6 months to a year before making any money.
- On-going challenge with order fulfillment & dealing with manufacturer & inventory
- Its hard to scale in the beginning or have multiple projects going at once, because each product launch is a pretty time-consuming process
So is the E-Commerce business worth it?
well, I will say that the eCom biz has the most online courses out there out of any other internet biz right now.
Any of these coaches will say that:
Ecom is not easy. & it will require hard work.
Not some get rich quick scam.
It seems to me that one of the biggest complaints I’ve heard is that profit margins can be pretty tight at times and there is just not getting around that workload of fulfilling customer orders when it comes to delivering physical products.
This is why I know plenty of SEO & affiliate marketing guys that have already reached a certain level of success online, wouldn’t touch an eCom business with a 10-foot pole.
When you get to a certain level of success online, its all about what’s gonna allow you to make big money (scalability) AND give you as much time freedom as possible (automation)
This is why you see many eCom guys come out with their own training courses to sell.
Selling coaching courses means you’re selling information product which solves two major issues with eCom biz.
- Much higher profit margins, nearly 100%
- digital product means infinitely easier customer order fulfillment, technology handles all of it, which leads to much bigger scalability
But as a beginner, you don’t have a coaching course to sell…obviously
So yes every noobie has to put in the time to grind for a bit.
Till they become really proficient at what they do.
Then maybe you too can become a coach someday.
If selling physical products and building an eComerce empire pulls at your heart string go for it. It might help if you’re really passionate about a particular product or some great idea for a new product.
That passion is gonna translate into everything you do. The nice touch you add on the site, the fine-tuned copy on the site & ad, & the overall sheer determination you will have to make the project successful.
I found this to be true with my SEO projects as well, in hindsight, it was those projects that I had passion in and enjoyed doing that went on to become massively successful.
Its a fine balance though.
Because I feel sometimes people take this “passion” thing a little too literal…
One can chase their passions too much, to the point where they ignore much more important life circumstances that need tending FIRST
If you’re struggling with money, still working that 9 to 5 that you hate & you got no freedom.
Then forget about your “passions” for now, you need a way to make money as fast as possible so you can free yourself first & foremost.
Don’t chase your passions to the point where you miss out on amazing business opportunities.
Your passion might be surfing.
& you may not be most passionate about ecommerce or local marketing, but if you’re still on that j.o.b.
Time to get real.
Don’t think pursuing surfing for money is the answer (if you ain’t pro level), seek out mentors that are at higher levels than you with the lifestyle you want, and learn what they’re doing to make money.
Sometimes you gotta put a temporarily pause on chasing your passions.
& Go fullout on chasing money first.
Then once you got money, you get freedom, then you can have that fuel your original passion of surfing or whatever.
Often times you will find new passions inside the new business venture you go into & allow that to guide you.
That’s what happened to me.
I didn’t think I was passinoate about generating leads for local business, untill I actually tried it and discovered so many new passions.
now I freakin’ love what I do. Not every part of my business, in fact, I have employees that handle things I don’t like doing so that I can solely focus on doing things I love in my business.
So that I wake up every day excited to work.
This is the trust gift & blessing of being an entrepreneur.
Adrian’s course has all the goods you need to go make that happen with eCommerce.
& he has plenty of testimonials to back up the fact that his course does produce results.
Am I still building my eCom business?
I did it for a little while and it was fun.
But I came back to local marketing using free traffic because I simply made more profit margins and I just love the time freedom my biz provides over the eCom deal.
Let me explain my biz in a nutshell:
- Build simple local lead generation sites.
- Rank it to page 1 of Google (local rankings so it is much easier competition)
- Begin Generating Leads
- Forward the Leads to a local business
- Get them to close a few of them
- Now they’re thirsty af to work with me
- they pay me a percentage of the biz I bring them
- Rinse & repeat
I now have over 45 clients across US all paying me % of their monthly biz because I’m sending them shit tons of phone calls.
Best of all, I don’t even have to manage anything. Once my sites are ranked they stay ranked and keep generating income for me.
With Free Traffic, which means my profit margins are nearly 98%.
Which to me is important, because I can do less and make more money.
I rather deal with 10 high paying clients (like lawyer, dentist, surgeons) each paying me $3000 per month which = $30,000 per month of pure profit, versus having to sell $300,000 worth of physical products to make my 10% profit margin of $30K.
All I have to do is rank more sites & my monthly income continues to go up.
I’m not tied down to any daily tasks to keep the money coming in like checking FB ads, or managing my inventory.
I simply rank sites, generates leads for clients & have my clients do all the work for me.
I simply get paid just for connecting customers with service providers, very similar to Uber.
Local Marketing using Free Traffic is the smartest business one can start in 2018 imo
If you wanna learn more: Go here.