Proven Amazon course is one of the OG Amazon FBA courses out there today, it came out in 2009 and they have over 13K in their private Facebook group. They have continued to update their course, it’s been created by Jim Cockrum who’s got decades worth of experience selling physical products online from eBay, Craigslist, to Amazon.
I’ve actually made money on Amazon FBA already so I know what I’m looking at when I go through these courses.
The latest version of Proven Amazon Course (PAC) of 2019 has two new courses included with it (previously sold seperately) called Proven Performance Inventory and Proven Q4 Plan, I’m going to review these both as well as the main course.
I’m here to help you make an informed decision on which Amazon FBA course to go with?
Also I offer an alternative online business model, which is lead generation for small businesses. I like this business because I don’t have to worry about physical products, which makes it easier to duplicate and scale. I’ve used the lead gen model to build myself a completely passive $50K per month business, to find out more, go to this page to view the coaching program that I went through to learn it.
In this review, I wanted to go over the pros & cons of Amazon FBA business but not only that, compare to other online business models.
What’s Inside the Proven Amazon Course?
Here’s brief overview of what’s in this course.
I would say this course has got all of the essentials to get you going on Amazon FBA business.
There’s few more additional courses included as well.
Proven Performance Inventory
At one point this was available separately, but now its included in the Proven Amazon course.
They show you a great product research method using Amazon ads.
They don’t use Amazon ads for selling things, instead they use it for gathering data on which markets have huge potential with low competition, “wide-open markets”.
The main problem this method solves is to figure out if a product will sell before you go ahead and buy inventory. Or at the very least will give you a lot more concrete indicators than the usual method of looking at stats on JungleScout.
This course also says this…
So which is it? Should we be private labeling or not?
Bit confusing considering the main course has extensive training on private labeling.
The next course bundled in is…
Proven Q4 Plan
This is about arbitrage model, during Q4 which is October, November, December sales sky rocket on Amazon.
This course trains you to take advantage of this time…
Short term strategy to make some cash by flipping physical products, at this point in my online career I’m not too interested in any short-term type of deals, because my lead generation business allows me to build residual, passive income so I like putting in work that permanently increases my monthly income instead.
Pros & Cons of Amazon FBA Business
- Amazon has shown explosive growth in recent years, 20-30% increase in revenue each year
- Amazon is implementing new ways to satisfy customers such as more warehouses, drone shipment, local pick up spots, same day delivery, their own shipping/freight company, & more so it’s a company that’s really looking to take over the whole physical product sales sector
- 70% of Americans that make more than 150K per year have Amazon Prime accounts
- There’s still a lot of different products and niches with tons of potential
- potential to private label and make your own successful brand that can be sold later
- once your product ranks, you get sales based on organic traffic that’s on Amazon, unlike drop shipping where you have to pay for traffic using FB ads
- Amazon FBA makes it super easy to run a physical product business because they handle the warehouse, packaging, shipping & returns
- despite meticulous product research, it’s still never 100% certain that the product will be successful
- since 2016, Amazon did away with incentivized reviews, making it more challenging to boost your listing to the top
- more and more Amazon FBA sellers are joining the game, increasing competition, dropping the prices on some niches, and its now taking longer to get to the first page on average
- With cost of goods sold, Amazon FBA fees, competing with other sellers, sometimes your profit margins can be quite small
- Despite outsourcing, you’ll still need to deal with on-going issues when it comes to physical product business, issues with supplier, product malfunction, complaints, bad reviews, etc (it is not a “set it and forget it” kind of business like affiliate marketing or local lead generation)
- Often times it takes a long time before you can get a product listing up. Vetting suppliers by ordering samples from overseas, then waiting till they manufacture the bulk amount you need, then waiting for the shipment to arrive to an Amazon FBA warehouse, private labeling, design, etc
Yes there are tools & methods that you can use to give you an informed decision on what you decide to sell on Amazon.
However, its still not fail-proof.
What can be discouraging is to spend all of that time and money to get a product to launch and it simply doesn’t work out.
The time & money commitment to enter this business definitely has risk associated it with just like if you were to start up any other physical product business.
Also the fact that on Amazon the customer reviews are the most important factor, you have to sort of wait organically for your product listing to become powerful, yes you can run some paid advertising, create an email list, and promote your Amazon product to your list but at the end of the day, your product has to be really good quality to incite that 5 star review. Unlike drop shipping where the reviews don’t play much of a factor so you have more room to play with when it comes to selecting suppliers.
Amazon FBA is definitely not an easy business but its got pretty good upside if you do find that successful product to sell.
you can make money on auto-pilot, while you sleep just like lead gen, because you’ll be getting sales with free traffic!
Amazing Selling Machine vs. Proven Amazon Course
I did a review of Amazing Selling Machine here.
Its pretty close tbh.
What I like about the ASM course is that I feel it had better training on how to use paid advertising like Facebook to help boost your Amazon listing. I also like the email marketing training you get with that to continually promote your product to your audience and indirectly ask for reviews from them.
Proven Amazon Course has been around for a while, since 2009 so the community is pretty large, over 13K members in the private Facebook group last time I checked, and they also have their own forum which also has members exchanging ideas and tips. These might be the biggest resource for PAC. For sure some of their webinars and lessons are worth gold, like their method of using Amazon ads to further analyze a product before ordering bulk to see if it will sell well, is great.
I believe they both helped me be successful on Amazon today. I’d say get both, but if you had to pick one, I’m slightly leaning towards ASM because the course seems more organized as you go through it. PAC has a lot of webinars so the info is bit harder dissect.
Drop Shipping vs. Amazon FBA? If I could wave a magic wand and have an already set up successful business up and running, then I would for sure pick Amazon FBA.
It’s a great feeling to wake up and see that you made money while you slept and you didn’t pay anything to make those sales.
Drop Shipping obviously allows you to get sales much more quickly but its difficult to sustain long-term because Facebook ads eventually run its course and your audience becomes exhausted from your ads. And if you’re not careful your ad spend will eat up all of your profits.
Now physical product business or what we call e-Commerce has allowed many people to make their first dollar online but its also got the downside of requiring on-going work for customer order fulfillment & customer service. Many of the steps involved with setting up a new product to sell or doing private labeling can be labor intensive and expensive.
And for me, the business grows too slow for my liking at this point.
This is why I’ve gone back to my bread & butter when it comes to making money online and that is either blogging or building & ranking local lead generation websites, where I simply connect customers to a service provider and I make a % of the sale. A middleman if you will, similar to Uber and Airbnb.
It takes more skills to accomplish because you gotta know how to rank and generate free organic traffic, but I feel this is a good thing because it means it removes a lot of competition because as long as your skills are better than 90% of the competition out there, you can essentially make money online on demand.
Free traffic is the holy grail of the internet.
Why do you think all of these Amazon FBA coaches create youtube videos consistently?
Why do you think the first thing I do every morning is hop on here and write a new blog post?
Because these activities is highly leveraged, once we hit publish, we now have a digital property that can bring customers to us month after month, year after year.
Then its just a matter of producing more content and the wider the fishnet gets, so you have a very predictable way of growing your online business day in and day out.
Instead of spending everyday just managing your already existing business like many sellers of physical products do.
Digital assets are for the most part require no additional maintenance.
Same thing with local lead generation, its all digital so no maintenance required once the site ranks, it just generates passive income and you can move on and create more lead gen sites and add additional income streams so there’s consistent, residual progress you can achieve with it.
Amazon FBA is great, made lots of money with it.
But for me, I’ve had much more success with building my skills in online lead generation, this is the coaching program that has allowed me to build my multiple 6 figures online empire and has me on track to making me a millionaire by age 30. $100K per month baby.