Let’s embark on a little journey through the sands of time…
Once upon a time, I was eeking out an existence. Just barely surviving off of Ramen noodles and Beans N’ Weanies. A frustrated 25 year old, I was barely scraping by. Making just over $700 a month, I hustled car parts over a dirty countertop for close to minimum wage. I changed batteries in the sun. Battery corrosion ate away at my fingertips, and I struggled to scrub the black soot out of my nails every night in the shower. Altogether, I was making $35K a year if I worked full time constantly.
I now make more than that a month, and it’s only been about five years since I started. I’m currently racking up $44K per month this year as of July 2019 – with my own local lead generation business, which is hands down the best type of digital marketing.
Basically, you use the internet to generate leads (that means more customers) for small businesses.
In 2014, I found my mentor (you can see him in the Superman shirt in the middle) and invested in his lead gen coaching program that taught me the absolute fastest way to making 6 figures online. He taught me to locate streams of money already flowing through the country… And hop straight into it like a trout escaping the clutches of a black bear.
So what’s a business owner’s worst nightmare? What’s the boogie monster look like that’s keeping these hardworking people shaking in the sheets?
A lack of customers.
Why are they faced with this terrible creature that feasts on their dreams?
To put it simply, it’s because the world of the living is… Changing.
Many of their customers that used to find them in phonebooks or word of mouth have shifted their attention to the internet (smartphones, tablets, computers)…
And these business owners don’t have a clue on how to increase their presence or visibility online.
Hell, many of them didn’t even grow up with the internet, they can hardly remember their Netflix password. (Who uses Netflix anyway?)
The one thing that 99% of them are clueless about… Is how to generate high-quality, exclusive leads using free traffic.
How I landed my first $750 per month lead gen client
I had no prior online experience.
I simply followed the training of this lead gen program to the T…
And I built this super simple limousine rental site in Lansing, MI.
The training laid everything out so even the most internet illiterate person could understand it, AKA myself…
And it looks pretty darn nice! Check it out- lansinglimoservices.com
(please do not call that number though & bug my client)
This site didn’t take me long to build.
It didn’t take me much longer than four or five hours to completely build and rank.
Ya wanna know what’s crazy?
I haven’t even so much as logged into this site since 2014 and it’s still been dropping golden $750 eggs in my bank account every. Single. Month. Like it ain’t nobody’s business!
We even have our own tracking phone system (available inside the coaching program) that allows us to keep track of every phone call that hits our client’s line.
Our client even receives an email notifying them every time they get a phone call through our system.
So my clients know exactly in black & white how much money they made from my leads every month.
This is very important.
Because when my clients can see that my leads are helping him hustle up an easy $10K to $20K more in business, they practically beg me to take their money. All they care about is that the leads keep coming in.
The key is knowing that you aren’t hoping to make a hundred million bucks off a single client.
All we want to do is take a small piece of the pie from each of these niches / markets.
Insert ourselves in the mix, and take a lil’ sliver to deliver. Just to put this whole thing into perspective, I have 45 clients today.
And they’ve all stayed with me since the beginning. They’d be crazy not to.
Some pay me a flat monthly rate, some pay me a price per lead, and some pay me a percentage of what they sell. That’s my favorite route to take for industries that sell really high ticket services.
I’ve actually got an asphalt guy that pays me ten percent of all jobs under $100k. If the job actually ends up being over that amount, he gives me five percent. But don’t let that fool you. I got a $6,000 paycheck off of one stinking job he closed for a commercial contract.
Here’s one of the lead gen sites I have for this Asphalt client in the Bay Area, California.
Why is Lead Generation the Best Model for Local Marketing? And What Makes It Better Than SEO?
Great question. To put it in the simplest terms possible, it’s because you control the assets AKA websites.
If you do SEO on a client’s site, once they’re “shootin’ and scootin,” what happens 9 out of 10 times is that they want to back out of the deal you made together and quit paying you that hard earned cash.
And poof, like a magical spell that just ran out of power… The gig is up. No mana potion. No autosave. You have to start all over from the first level again with no special powers.
This is why, even though it’s 2019, I’m living in the year 2050. That’s right, I’m from the future. And I’ve come with an incredibly important message about your future. The only, again only way to work with lead generation in 2019 is to rank your own lead gen properties.
Let’s think of them as digital rental homes.
I know that as long as I own the house and don’t sell it, I can always find someone that wants to rent it. And that means passive income for me.
Because I own the asset, if I get a bad business owner I can easily replace him with somebody else. No eviction notice necessary.
Kinda like kicking out a bad tenant.
The important thing is that I have all the control.
I can decide who I work with. Who I send the leads to.
So that I know that I’ll always get paid.
This is how I’ve kept the same clients since 2014 when I started, and they’ve paid me month after month, and year after year.
Because they know that if they don’t pay me. I can send the leads to their competitor.
This solves the #1 issue plaguing most SEO companies.
Now there’s a few other things we do that make our businesses even stronger to ensure full customer retention which is covered in this coaching program.
There’s nothing worse than landing an SEO client and then having that client back out of the agreed-upon contract just a few months later, after you put all this work in.
Its a complete waste of time & money if you ask me.
Free Traffic vs. Paid Traffic
Something I see plastered all over the internet is training courses that teach you to utilize paid advertising to generate leads for business owners.
Those techniques can work, but here’s the deal.
Paid ads are pretty cool, but you have to keep paying that bill to even see a single lead come snaking into your client’s mailbox.
That means Google steals your lunch money. Or worse, Zuckerberg uses it to build his doomsday bunker.
I’ve worked with paid ads quite a lot in the life of my business, and one thing is for sure. Sudden updates can leave you stranded in the desert with no water bottle. Sudden spikes in the cost of your ads can pop out of nowhere like a sandstorm. And that’s not cool when you’re looking to make it rain money all over your bank account.
Ad sets can mysteriously stop performing, which means you have to pause the whole operation to make changes before you can continue forward on your path to the oasis.
What this translates to is constant monitoring, and that can get crazy.
Paid ads are not as much of a passive “set it & forget it” kind of business like the gurus want you to believe.
Some coaches say once you get a campaign successful, you only need to check on it once every week or so.
Hmm… good luck with that.
I’ve not found this to be true even in the slightest.
My ads needed waaaay more monitoring than that. At least once a day. And that cuts into your growth substantially.
One other thing that really sucks about paid ads is that you’re totally reliant on that platform. Miss one day making your payment, and the motor locks up. No fun.
It’s kind of like having a power cord hanging out of your butt. You can’t go too far, it gets tangled constantly, and if you pull the plug? Sleepy time.
Sometimes an ad account will get suspended, which can bring your entire business to s sudden stop. The phone starts ringing, but not with qualified prospects ringing your clients to throw money at them. It’s your clients calling. And they’re pissed.
I didn’t like how fragile that was.
With free traffic, I couldn’t even turn off my traffic if I wanted to… It just goes non-stop, 24/7 because the internet doesn’t sleep. Kinda like Miami.
I don’t have to monitor it, babysit it, or worry at all.
It makes me money on its own.
And because there’s no ad cost, my profit margin is nearly 100%.
So I’m able to make more money with less clients.
Hey and leads generated with free traffic are better quality as well, because these are clients that were actually seeking you out first. They actively went into Google and searched for it. (This is called attraction marketing)
Facebook ads are known as interruption marketing, you gotta interrupt someone browsing through their newsfeed & convince them to become a customer.
It’ may be easy to get attention using Facebook ads since all you gotta do is pay some money… This makes people flock to it like its the best thing since sliced bread. But for all that money spent on ads… Lots of people just end up with comments and likes.
And bank accounts don’t care about that at all.
Seriously. Get in your car, drive to the bank, and ask them how many likes it takes to buy a house. You might get a laugh, or they might just call security.
Not my game.
Easy is overrated.
Don’t get me wrong, I might sometimes use paid ads to drive traffic for a new client to impress them while my SEO / Lead Gen is kicking in.
But this is a short term play.
I would not depend on paid traffic for the long term.
Not in a million years.
You end up working more for less money.
Lead gen marketing is where it’s at.
Do I Really Need A Mentor? Can’t I just Figure This Out On My Own?
I used to think these exact thoughts.
“Maybe I can figure this whole lead generation business model on my own?”
“I’m sure the info is out there somewhere for free…”
What I found though is that with this lead generation business, having better ranking abilities than the competition is crucial.
And it might be just 1 or 2 things that allows you to beat the current top ranking companies & their site.
And that makes all of the difference.
Top guy gets like 80% of the action.
When you begin compromising on investing in your skillset, you began to struggle & suddenly your road to success can take many times longer.
For example, inside our lead gen coaching program, we employ a group linking strategy that we do with just our students, that allow us an extra strong boost in the rankings.
Not to mention we now have 3200 students so we have many lead gen sites out there which allows us to aggregate a lot of data on what’s working best for SEO currently.
Being networked with these elite internet marketers is what gave me the supreme confidence in the marketplace.
I knew that if I ever got stuck, someone in the group is there to get me through anything.
In this way we all help each other in this group to be successful.
Sometimes it’s just 1 quick tip or fix that can make all of the difference.
Especially when it comes to organic search.
Also the on-going mentorship in how to be a good entrepreneur in general has allowed me to reach levels of success in a compressed time.
I can’t even put a price tag on having a good mentor. It has allowed me to make so much more money & with less struggle.
Working hard is cool, but working smarter is super bad.
Oh, and the best part?
Once you start ranking for the big stuff, AKA global businesses…
You’ve got a group of over 4,000 SEO professionals that will help you through every step.
That means there’s more than just a killer learning platform. There’s more than just weekly coaching calls. On top of the live events, constant free updates and additional optional trainings from other professionals…
You have access to a huge network of people. That means together we can figure out anything that comes our way. Together we can overcome even the biggest updates. It’s a piece of cake.
Update as of July 2019:
So what has this business done for my life?
Recently I went to Japan. I actually lived there for a short time as a kid so it was pretty much completely alien to me. Japan is amazing, it’s like you’re on another planet.
I remember dreaming in Japanese even after I came back, and it made me think. Once you get something stuck like glue in your brain, it never goes away…
Once you learn an important skill, your life is never the same.
I’m so thankful that I fell in with this group of people, sometimes I just can’t believe how lucky I am. Of all the scams out there, all the crappy trainings and coaches that don’t give a damn about you or your growth as a successful entrepreneur…
This most certainly is not one of them.
And plus, the fact that you can run this whole thing with nothing more than a laptop and a cell phone?
Well, that’s nothing short of incredible.
So if you put your mind to it, if you follow the training and put yourself out there as a professional… People will line up to give you their money. They’ll look at you like you’re a genius. Seriously.
You wouldn’t believe how many business owners have said that they prayed for somebody like me to show up. And that feels amazing.
You see, we’re much more than massively successful internet entrepreneurs in this business…
We’re people that make dreams come true for so many business owners.
My readership knows that I make most of my online income with local lead generation.
I truly believe it is the best online business model out there.
As I’ve said before many times on this blog, I’m just a kid that joined this coaching program with literally nothing, only making $2100 per month, living in a shitty apartment, driving a beat-up car.
I didn’t have any confidence when it came to my ability to produce income.
It still amazes me that I quit my job just seven short months after joining the program.
That realization that you don’t need to depend on a company or a job to feed you is life changing.
The opportunity we have now with the internet is just mindblowing.
A lawyer or doctor needs to go to school for 8 years, get into $100K to $200K student loan debt, which they have to pay off over 10-20 years with interest and after they graduate make $100K to $200K a year.
Its insane that 3.5 years after I started doing lead generation, I’m now making roughly $528K per year and steadily climbing with no ceiling in sight.
I now have realistic goals to hit $100K in profit per month in the next 1-2 years.
None of this would of have been possible without my mentor and his lead gen biz model that he taught me. I actually consider myself mentor-made not self-made.
Often times as entrepreneurs we give ourselves too much credit.
Just like a jockey & his horse, the horse is at least 10x more important, similarly much of my success is due to the vehicle.
For me, my vehicle was doing lead generation for local businesses using free traffic, that I was mentored through with this coaching program.